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How can you possibly manage without planning?

by Sabrina Parsons on September 17, 2007

The past month I have been responsible for the forecast for Palo Alto Software’s next fiscal year. This is the first year where I am truly solely responsible, as I am now the CEO. As I have massaged numbers, asked for collaboration on budgets from managers of different departments, and discussed the sales forecast with my top managers it astounds me that people try and run small businesses without planning.

It seems to me akin to running a household budget without actually having a budget. We all know those people who are always bouncing checks and getting themselves into financial trouble because they haven’t picked up on the concept of a simple household budget.

How can I possibly think I can do a good job managing Palo Alto Software, if I don’t create a forecast and a budget for the next year? (I can’t)!!! By creating the forecast and budgeting expenses I can easily work with our controller month by month to see where we stand financially. Did we sell as much as we predicted? Maybe we sold more or less? Where did we fall in our expenses? Did we spend more or less? Month by month now that I have a plan, I will be able to assess the situation and make any adjustments necessary. I can then communicate this to my team of managers and make sure they know where they stand with their budgets.

This seems like one of those posts where people will say "DUH"… but you would be surprised at how many businesses we hear from that DO NOT HAVE A PLAN. They say they are too busy running their company to take time to plan. WHAT?

Sabrina

Mommy CEO

About Sabrina Parsons

Sabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that later was purchased by and became a wholly owned subsidiary of Palo Alto Software. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions.com, and founder of her own Web consulting company, Lighting Out. She is a graduate of Princeton University. Sabrina masquerades as MommyCEO (www.mommyceo.org), where she writes a blog about running a business and balancing that with life with her husband and three young sons. When Sabrina is not at work she can be found chasing her kids all over Oregon: biking, hiking, swimming, skiing, and anything outdoors that uses up a lot of little boys' energy.

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Planning, Startups, Stories September 26, 2007 at 3:37 pm

Business Planning by Gender

Truth is I’m glad to be corrected on this one. Mommy CEO Sabrina Parsons does the correcting with Women, Business, and The Plan over at the bplans.com blog. In my post last week Is Business Planning Gender Specific? I thought

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