Listen to the people who actually do the work
by Sabrina Parsons on September 20, 2007
I just read a fascinating article on pbs.org about the sad demise of Business 2.0 magazine. I think the most interesting thing about the failure of the magazine is Time Inc.’s complete lack of understanding of what made Business 2.0 work. Time apparently implemented a new strategy that lumped all the "business" magazines together, and demoted some of the key people at Business 2.0 that made the magazine work.
While hindsight is 20/20, I think there is an important lesson here. As the manager of a business you must make sure that you are really listening and empowering the people who can implement your strategy. If you are trying to implement a strategy that is not supported by the people who you need to do the work, — well it doesn’t take a genius to figure out how successful that is going to be.
-Sabrina
Mommy CEO
About the author: Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that later was purchased by and became a wholly owned subsidiary of Palo Alto Software. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions.com, and founder of her own Web consulting company, Lighting Out. She is a graduate of Princeton University.
Sabrina masquerades as MommyCEO (www.mommyceo.org), where she writes a blog about running a business and balancing that with life with her husband and three young sons. When Sabrina is not at work she can be found chasing her kids all over Oregon: biking, hiking, swimming, skiing, and anything outdoors that uses up a lot of little boys' energy. More »
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