Who are you really reaching with your message
by Sabrina Parsons on September 28, 2007
I just posted on my personal blog, Mommy CEO, about marketing to women. There are some interesting questions that I bring up, and I wanted to cross post here at the Bplans.com blog.
One of the biggest mistakes I see in business planning is people who think that "everyone" is their target market. For example:
I am launching a shoe company. Everyone wears shoes, thus my target market is all 300 million people in the US.
OK, come on. Who are you kidding? Your shoes are probably built for a certain TYPE of person. Figure that out, and then tell me who your target market is.
Read my post about this at Mommy CEO.
About the author: Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that later was purchased by and became a wholly owned subsidiary of Palo Alto Software. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions.com, and founder of her own Web consulting company, Lighting Out. She is a graduate of Princeton University.
Sabrina masquerades as MommyCEO (www.mommyceo.org), where she writes a blog about running a business and balancing that with life with her husband and three young sons. When Sabrina is not at work she can be found chasing her kids all over Oregon: biking, hiking, swimming, skiing, and anything outdoors that uses up a lot of little boys' energy. More »
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