So what next should people do – just give up?

Certainly they should, if the “People, Process and Technology” plan of the idea are not in place, then give up – you’re just being lazy and self indulgent. A joke that gets real designers a bad name. Go and watch soap operas and drink soda, you will have plenty of company.

The World is populated by 6 billion people that repeat everything, every day. You need to be one of first to bite the bullet and move from Repeat everything to Change everything.

250,000 years of homo sapiens on the planet has 99.999% been wasted with the “same old, same old.” Don’t let that happen in your lifetime, put the pedal to the metal and drive through useful ideas. If everyone on the planet realized one real improvement to everyone’s life each year, we could achieve generations of development in a minimum of time. Everything that happens later can be done now. Everything that happens after you are dead is useless to you.

So, if you genuinely are willing to do the hard yards in production engineering and selling – then do that. Don’t listen to the one in a million inventor tails of rags to riches, listen to this one of hard work and a high tolerance to failure.

The good news is that having done this, you don’t need or want anyone else. You don’t need resources or a manufacturer or a buyer – they will be brought to heel by you eating their lunch. You create, make, communicate, market and sell. Chasing others to do what you avoid is madness.

Don’t design and throw it over the wall, knock down the wall and build your road to market through it.

How, you say?

Learn, learn and learn.

Follow the route from customer life cycle, to buy, to use, to make, to design, to create. Learn about your customer, talk to them first, learn how they make a market, learn what is valuable and how to value engineer, learn how to effectively make an efficient service from a product, how to resource efficiently manufacture and distribute, how to generate 100 times the number of ideas (if you had one idea you’re a fool), how to write and submit a preliminary patent (easy), how to kill off good ideas that aren’t great ideas, and how to deliver the entire process package.

Without delivery there is nothing