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Pros and Cons of a Product-Based Business

by Tim Berry on May 16, 2008

So here’s a question I got in e-mail the other day:

I am an engineer and I’ve designed a machine and got it patented. I am struggling between selling my patent or starting my own business. I am trying to balance out all the pros and cons of a product-based business. I had really great offers for my patent, but I think more money can be made if I manufacture the machine and sell it myself. What do you think? What are the pros and cons of a product-based business?

And here’s my answer:

Pros

Cons

Chance to make real money Chance of losing money
Control your own destiny. Lots of hard work
Turn your idea into a business. Serious uncertainty
Prove the value of your idea. Get your bluff called

By the way, have you actually tried to sell rights to that patent? Make an informed decision. Something like a patent is worth what a buyer will pay for it. Most patents, the vast majority of patents, have no buyers.

And then there’s the problem of the buyer who offers a royalty for a license, then does nothing with the patent. You make no money.

And, on the other hand, there’s also the chance that you try to build a business and fail. Lose your shirt. Lose your house.

Which do you prefer, a bird in the hand or a successful business that you build yourself in the bush?

About Tim Berry

Tim Berry

Tim Berry is the founder of Palo Alto Software, a co-founder of Borland International, and a recognized expert in business planning. Tim is the originator of plan-as-you-go business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching, and evangelizing for business planning. His full biography is available on his blog.

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