Up and Running Blog

June 2008

I got this question today in the bplans.com ask the expert area, and it’s one that I get often enough, so I decided to post my answer on this blog.

Question: Are there funds available for a minority women owned business?

Answer:

These things change fast, so make sure to update yourself on whatever I answer today. And I’m going to just plain ignore the ambiguity between minority owned, women owned, and minority women owned, which can mean different things to different people.

The good news is that yes, there are some special funding advantages for minority owned businesses, and women-owned businesses, and minority-women-owned business, regardless of how you mess with those definitions.

The bad news is that the idea of “funds available” is generally way less than what a lot of people think. There are some companies that sell lists of funding sources and their advertisements sound like it’s easy, that there is a lot of money available. Sometimes it sounds like you just have to know how to fill in a form, and they send you money. And, just as you were thinking, it is a lot harder than that. And there is a lot less money available than what those list sellers would like you to believe.

Your chances improve the more your business addresses long-term social interests like green technology, or underdeveloped economic areas, or health and welfare, education, and so on. And your chances fall the more you’re just doing business selling something that large charities and government agencies don’t care about, like used cars or hair and nail services, or fried foods.

I think the best place to start looking is with the information made available by the federal Small Business Administration (SBA) at it’s Office of Women’s Business Ownership. The SBA also has a special program for “socially disadvantaged groups” [prepare yourself, because the language of some of this is pretty awkward] including “Black American, Hispanic American, Native American, Asia Pacific American, or Subcontinent Asian American,” or anybody else who can “provide evidence as to how they have been discriminated against.” And there’s a program for businesses that are in “historically underutilized business zones (HUBZones).” Those last two share the same SBA information page.

I also recommend contacting your nearest Small Business Development Center (SBDC). The SBDCs are funded by the SBA, state money, and local colleges. They tend to offer a lot of information at surprisingly economic prices. You can try the bplans.com page for a map with contact information.

Some of the better banks and better Chambers of Commerce also have some information for you. The SBA is a good first stop, and the SBDCs are great, but what you’re dealing with here is a mixed bag of different levels of funding, organizations, and goals. This is definitely not one stop shopping.

Expect a lot more help to be available as low-interest loans, or guaranteed loans, instead of outright grants. Grants are more common for high-level technology or medical breakthroughs than for minority or women ownership, and those that are available will often be very competitive, with only a few of the applicants actually getting awards.

Another thing to be careful with in this area is the problem of grant writing. There’s no question that grants are awarded to the grant applications that seem best, and that professional grant writing is sometimes a good idea. On the other hand, professional grant writing can be very expensive, with no guarantee of results. It’s very much a problem of buyer beware.

Tim Berry
President
Palo Alto Software

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The Olympic Track and Field Trials are going on here in Eugene, Oregon. The city has been getting ready for these two weeks for a long time, now that it’s finally here it’s exciting to see all those plans being put into action.

Besides the track events themselves, there’s a festival going on at the same time, just adjacent to Hayward Field. This festival is free to everyone. There are huge screens for people to see the events, free music, booths for food, areas for kids and information about everything from environmental concerns to local businesses.

Safeway is sponsoring a pedal tent, called the Track Town Pedal Station, where people can sign up or walk in and pedal a bike to generate power that then is used to power the fan festival’s stage. (make sure to watch the video to get a glimpse of our own Kristen Langham in the green, pedaling to generate some of that power!)

In another part of the festival, long ropes dropped down from trees where kids of all ages could clamor up and down the magnificent tree’s on the University of Oregon campus. This was sponsored by the Pacific Tree Climbing Institute and – according to Timmy, the 4 year old son of our CEO – a huge hit.

Sponsoring local events can be great advertising for your company. You don’t always have to spend big bucks for a huge tent and big giveaways. Sometimes it can be something small, yet powerful. Sometimes it’s just as easy as walking around the event in your company tshirt.

Never underestimate the power of local advertising and showing up at events. Networking and marketing your small town business can sometimes lead to much bigger things.

 

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

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Tim Berry will be a guest on Barbara Weltman’s radio show, Build your Business today.

How are you doing?

With half of 2008 now behind you, are you making or losing money? Are you growing your customer base and meeting sales targets? Have you stuck to your New Year’s resolutions? Use this mid-year date to review your company’s financial performance. Schedule time to meet with your accountant and other financial advisors if you have not yet done so. Re-read your business and marketing plans to see if you are on track.

Listen to Build Your Business Radio from 4 pm to 5pm ET today–Live, On Demand 24/7, or via iTunes Podcast. Today’s topic: Mid-year planning.

 

‘Chelle Parmele
Palo Alto Software

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Trouble in eBay Land

by Tim Berry on June 30, 2008

There’s trouble in eBay land for entrepreneurs. If you’re already doing business with eBay, you probably know this already. If you’re not there yet, but you’re curious about it or thinking about it, you probably want to click over to eBay Live–So Why Is Everybody So Upset, Anyway? on StartupNation. That post is a collection of videos, with a summary, that highlights the problem very well.

I was shocked to see how things have gone. I was at eBay Live last year, in Boston, and although it seemed a bit slower than the year before in Las Vegas, it was still pretty much hopping. I had to miss the annual eBay sellers’ event this year, and I’ve been busy with other things, so I didn’t realize how bad things have gotten.

(With thanks to Steve King of Small Biz Labs, who posted eBay Sellers Express Their Unhappiness.)

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Week Three of Three

by Tim Berry on June 27, 2008

This is the third installment of the three-week timetable to start a new business in three weeks. It’s from 3 Weeks to Startup, the book I’ve just finished as co-author with Sabrina Parsons.

3 Weeks to Startup
by Tim Berry, Sabrina Parsons

What you really have to do, no matter what, as in absolute essentials, the plan for week three … … along with notes, comments and why in this week
Establish your location. That goes from desk and phone and such in your home office (pretty easy) to completely revamping the restaurant, manufacturing plant or other big deals. For some people and some businesses, this is where the three weeks premise trips up. You can’t always set up a restaurant or manufacturing or offices in less than three weeks. Sometimes you can’t even lock in the location you want in that time.
Set up the bookkeeping We’re recommending you check with your bank, look into what your bank supports for exporting into your bookkeeping, and choose what looks best to you.
Make it legal. Follow through with the annoying details of ownership, fairness and tasks by getting documents you can refer back to if the need arises. In week one we recommended going over ownership shares and responsibilities with fellow founders. And we recommended getting all that in writing, but as a draft, to record the agreement. In this step we’re talking about doing the real legal work, with the help of an attorney, including registering the legal entity, the buy-sell agreement and whatever is required to lock in the use of the name.
Hire your startup employees You set the standards and started recruiting in week two. In week three, you sign up the real people.
Settle the financing Your simple startup, a home office and a computer, might need nothing more than what you can get at Office Depot in an afternoon. If you have to raise more money than you have, then you’ve got to do a more detailed business plan, find potential investors and do a lot more work. You should revise your goals by setting the three weeks startup to be the beginning of serious investor meetings.

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What's in a name?

by Kristen Langham on June 26, 2008

Although the name Twitter doesn’t follow the Two-Part Rule from Evan Paull, it is most definitely a well-recognized and memorable name. And what about Kleenex or Xerox, which also don’t follow the two-part rule but have not only memorable names but branding all their own?

I think Evan Paull has a very good point about choosing a company (or product) name. However, it doesn’t always stand true, as evidenced by the three names above; but then again, nothing is really ever 100% certain. I can say from experience that we went through this dilemma when trying to come up with a name for our newest product, Email Center Pro. A group of us sat around brainstorming, shouted out names, and wrote them on the white board for further discussion. From Arbor Mail to PASemail to Mailskee to Group In Box, we ended up settling on Email Center Pro. It may not have the same ring as Mailskee or some of the others we came up with, but in the end, staying consistent with having “Pro” at the end of the product name seemed to make the most (business) sense.

Share your story of how you came up with your company or product name!

Kristen Langham
Marketing Manager
Palo Alto Software, Inc.

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My dearest friend is a web designer. She’s a rather good one too. She works freelance for a company specializing in building websites for real estate companies.

Last night she asked me which site I preferred, Google maps or Yahoo! maps.

“Yahoo has maps??” I asked her in my Yahoo! Instant Messenger window.

“Yes? You didn’t know this?” She replied in kind.

“Evidently not.”

To me, this means a couple of things. One, I’m not as observant as I thought I was. Two, I’m obviously fond of the Google brand kool-aid. And three, Yahoo! has maps!

It’s evidently a very popular map service, too. She showed me a bunch of different ways people have created add-on’s for the Yahoo! map software to make interesting maps for websites. (An apartment building website has a map showing where all the best take-out restaurants in the neighborhood are! That’s brilliant! Sign me up.)

I guess I should have known they had maps, I mean, I am on the Yahoo! front page all the time, Now that I know it’s there I can pick MAPS out of the alphabetical list on the sidebar.

So why couldn’t I remember ever seeing they had maps offered on their website?

Usability on a website is key. Be careful you don’t go overboard. Don’t offer so many products and services that they start to get lost in the jumble. Flashing buttons, pointing arrows, vibrant colors. Sometimes they’re just distracting your customer from what’s important…buying your stuff.

So the fortune cookie for this lesson is this: Remember that often the forest is lost because of all those darn trees.

Simplify.

 

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

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This is the second installment of the three-week timetable to start a new business in three weeks. It’s from 3 Weeks to Startup, the book I’ve just finished as co-author with Sabrina Parsons.

3 Weeks to Startup
by Tim Berry, Sabrina Parsons

What you really have to do, no matter what, as in absolute essentials, the plan for week two . . . . . . along with notes, comments and why in this week
Plan Your Marketing
Spreading the word is essential, it will become the key to success, and you should get going on this now while making sure it’s properly aligned with your overall strategy. Think focus, and targeting, and what messages, to whom.
Develop branding Look and feel: logos, signs, letterhead, graphic standards. Start right with the elements of branding, and you’ll be glad you did. Keep it well coordinated and strategic. And you need to get moving now, because some of these things are projects that will take a few days.
Start your website If you’re building a web 2.0 application, or for that matter any website that is core to your business, then you might have to settle for simply having begun by the end of the three weeks. For most businesses, you can have a website together in three weeks. It takes thought, time and effort, and a blog platform.
Set up your merchant account to be able to accept credit cards. Vital for some businesses, irrelevant for others. If you need to accept credit cards, get going, the application can take a bit.
Get the insurance
This isn’t that hard. Annoying, yes, but not hard to do. Call business insurance brokers, make sure you get one you like and trust; if you have doubts, look for somebody else.
Start recruiting startup employees
This is one of the tougher ones, frankly, unless you have just one or maybe even two employees to find. This one is more likely to remain beyond your specific control. So get started quickly.

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Tim Berry will be the guest of Rick Jensen today on WDEL, 1150 AM in Wilmington, Delaware.

From Rick’s blog:

Call-In Line: 478-9335

Thinking of ways to make a little more money as the cost of EVERYTHING goes up? Do you have an idea for a part-time business? Talk with Tim Berry, president and founder of Palo Alto Software, founder of bplans.com, co-founder of Borland International, author of books and software on business planning, Stanford MBA. He’s done it, written about it and teaches how to get it done.

Talk with Tim at 2:07 PM, tomorrow, Wednesday, June 25th!

 

You can listen to the show via the WDEL website. www.wdel.com

That’s 2:07 PM Eastern Time, so 1:07 Central Time, 12:07 Mountain Time, and 11:07 AM on the West Coast.

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Last week saw the thrust and parry of dueling keyboards as [a mainstream media consortium] took umbrage with the blogosphere, and bloggers’ frequent quotations from the [mmc]‘s posted stories. There were demands for the take-down of various blog pages, and attempts to collect fees-per-word of quotes, as well as rapier-like witty ripostes. You can read about this on the TechCrunch blog, Post 1, and and Post 2.

While this issue seems, on the surface, to be about copyright, fair use, and possibly expansion of new revenue streams, it also deals with attribution and citing of sources. This is not just for journalists. It is just as important to entrepreneurs.

When you write your business plan, especially if you are using the plan to secure funding, you must cite your sources. Your plan will have topics and statistics covering your target market, population demographics, spending habits, market trends, market growth, and the like. The banks or investors or VCs are savvy business people. They know how to double check your assumptions, and will have no qualms about calling your bluff…and quashing your funding if they don’t credit your stats.

If your business is going to provide day care services, you’d better be able to show an increase in young dual-income families in your area. Investors are unlikely to support the construction of high-end mansions in a community that has been losing all of its industry. If you forecast skyrocketing sales, you’d better be able to document how a similar product or service did the same, and why yours will follow suit, and not crash and burn in a saturated market niche.

In other words you can’t pull your projections out of your … that is, out of thin air! Do your research! Develop your forecasts using that information. Document your sources in your plan. Take a look at this blog post by Alan Gleeson, Managing Director of Palo Alto Software Ltd, in the UK. The post quotes several people, businesses and news sources, and includes links and footnotes. Your business plan should do the same, giving the proper attribution to your sources.

As a raconteur I can make it up as I go along. As a business owner you don’t have that luxury.

Steve Lange
Senior Editor
Palo Alto Software

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