So put this together: research in the Harvard Business Review examines two specific markets and says the Chris Anderson theory of the Long Tail doesn’t hold up in reality. That’s followed by an excellent analysis by Anita Campbell on Small Business Trends, pointing out that while the long tail might not work for large corporations, it’s still driving small business. And some good comments too.
If you’re interested in small business strategies, or for that matter business strategy in general, check it out at Is it Time to Chuck the Long Tail Theory? | Small Business Trends.
Palo Alto Software, Inc.