Up and Running Blog

Big Play on Name, Big Play on Revenue

by Beth Anne Whalen on July 11, 2008

In case you haven’t heard, today the 7-11 convenience store chain is offering “Free 7.11 ounce 7-11 Slurpees on 7/11″.

Catchy, eh? The nationwide chain runs this promo every year to celebrate the anniversary of the famed American icy treat. (81 years old today!)

Aside from the ancillary sales coming from freebie-seeking customers, the PR they get from this is enormous. I stopped looking when I got to page 29 of Goolge results for “7-11 free slurpee”. And stories about this were still coming up.

Click here to navigate your way to a free Slurpee near you!

Beth Anne Whalen

Palo Alto Software, Inc.

About the author: Beth Anne Whalen has 13 years of sales, sales management, and marketing experience. She has worked for Enterprise Rent-A-Car, First Advantage Corporation, and Raymond James. She was also co-founder and president of www.forsalemagnets.com. More »

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