Up and Running Blog

Amazing… Bank of America reads blogs

by Sabrina Parsons on July 15, 2008

A few weeks ago I blogged about customer service and I relayed an experience I had at the Eugene Track and Field Olympic Finals with Bank Of America. They were a sponsor and had a booth, and apparently were treating non-customers better than customers. Much to my amazement, on Friday I got a call from a customer service rep who had found my blog post and wanted to apologize for my bad experience. Can you believe it? It has given me a new-found respect for a large institutionalized bank. What a nice touch to personally reach out to me and apologize. I did not even contact them. Who knew that my blog posts would serve to help me get better served as a customer?

I want to commend Bank of America for spending time understanding new media, and reaching out to customers through this medium. Now I am wondering whether someone at BofA will begin following me on Twitter? I think that would just be too much! ;)

Sabrina Parsons aka Mommy CEO

www.emailcenterpro.com

About the author: Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that later was purchased by and became a wholly owned subsidiary of Palo Alto Software. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions.com, and founder of her own Web consulting company, Lighting Out. She is a graduate of Princeton University. Sabrina masquerades as MommyCEO (www.mommyceo.org), where she writes a blog about running a business and balancing that with life with her husband and three young sons. When Sabrina is not at work she can be found chasing her kids all over Oregon: biking, hiking, swimming, skiing, and anything outdoors that uses up a lot of little boys' energy. More »

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