This video has been linked from several blogs today. A great video of what would happen if a large corporation was given the task to create the stop sign?

I think this is a great exercise in focus. From big to small, companies are trying to make the most of their print and online real estate. Making sure to feature all the big partners and the right marketing message. To cater to one market over another. The “new black”, the right font. Make it “web 2-oh”. Always showcasing the new shiny!

When sometimes, all you need is something clear and concise.

Stop.

*YouTube has deleted the video, but you can still view it online. Here for instance: Stop Sign Video

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software