Up and Running Blog

Creative Misspelling? Startegy?

by Tim Berry on August 29, 2008

Not my idea, unfortunately, but a nice play on words. We call this blog Up and Running, but what about Startegy, since it’s about starting up. No, sorry, it would always look like a typo.

The following is from “Forget Strategy” on a blog called Metacool:

An innocuous typo I saw today got me thinking: What if we used a word called “startegy” instead of “strategy”? When faced with a blank sheet of paper, we tend to spend too much time engaged in discussions about strategy, otherwise known as “strategery,” and too little time learning by doing. In this context, talking a lot about what to do and why is inappropriate because we don’t know enough about context and constraints. When you’re getting out into the world and starting things, guiding evidence has a way of surfacing in a way [that] doesn’t happen within the cloistered confines of meeting rooms.

Revolutions don’t just happen, they get started. Startegy.

Interesting thoughts. But no, I’m not renaming anything.

About Tim Berry

Tim Berry

Tim Berry is the founder of Palo Alto Software, a co-founder of Borland International, and a recognized expert in business planning. Tim is the originator of plan-as-you-go business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching, and evangelizing for business planning. His full biography is available on his blog.

More from Tim Berry

Tags:


{ 1 comment… read it below or add one }

James H Shewmaker August 29, 2008 at 9:46 am

Tim,

I thought this would make a great name for a domain based blog. Unfortunately, one of those people who buy DNs hoping to resell them for huge bucks currently has the dotcom domain.

James Shewmaker
Qwerty

Reply

Leave a Comment

Previous post:

Next post: