Up and Running Blog

If You Fear Floods, Build on Higher Ground

by Tim Berry on November 7, 2008

Economic hard times are upon us for a while, yes, but don’t panic. Focus. Plan better.

Hundreds of thousands of new businesses will start up in the next year, recession or not. It will be relatively harder to get outside investment and relatively harder to get business loans, but business goes on, and businesses will start.

If you’re starting up or want to start up, focus on the needs and wants of your target customers. How badly do people need or want what you’re going to be selling? Will they spend money to buy it?

That’s one of the reasons we need business planning more than ever these days. The good businesses will do fine. The sloppy, poorly conceived businesses won’t.

When financing is tough, the best financing source is sales.

About Tim Berry

Tim Berry

Tim Berry is the founder of Palo Alto Software, a co-founder of Borland International, and a recognized expert in business planning. Tim is the originator of plan-as-you-go business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching, and evangelizing for business planning. His full biography is available on his blog.

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{ 1 comment… read it below or add one }

Andee Sellman, One Sherpa November 7, 2008 at 7:08 pm

Great post Tim.
I agree completely with your comments.
A positive attitude combined with some sound planning will get the results that many people are looking for

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