Here is the link to an interesting BusinessWeek Online opinion piece by Steve McKee, Why Social Media is Worth Small Business Owner’s Time.
Why? The subheading points it out “All Those Users Spell Opportunity”. McKee also makes a nice comparison of today’s growth in Social Media to the growth to near-omnipresence of the Internet in business during the last one and one-half decades.
Give this a read, and then “Jump Right In”, making Social Media participation a strategy for your business.
Palo Alto Software