Up and Running Blog

March 2009

If you’re looking at a new web startup these days, you have to make a choice. You can aim for money or aim for traffic. Ironically, it’s hard to do both.

Whose business is Web 2.0? You update on Facebook and Twitter, post to your blog, comment on everybody else’s blog, and put your pictures on Flickr. What do you own? How do you make money? It’s your life on Facebook, but who gets the money for the ads?

How much is your content worth? How much is it worth to you? How much is it worth to the rest of the world? And who makes money with it? Given that it’s your life, your opinion and your picture, will other people pay for it? Can you make them pay for it?

In her post Is Facebook Turning us Into Digital Sharecroppers, Anita Campbell makes a very serious, concrete suggestion:

I think there’s a way you can participate in social sites such as Facebook and not be relegated to a digital sharecropper. That is: You should have your own websites or blogs that you own. Or write books, develop DVDs or author academic papers. Whatever methods you use for developing content and intellectual property that you own, you should do it. In other words, create the majority of your work on a venue or in a form where you own it and can benefit from it.

I know I’m just one example, but I think she’s absolutely right; and that this strategy, or my variation on it, has been working for me for years.

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make a referral weekIn addition to all of the fantastic referrals being made on the www.makeareferralweek.com website (There’s over 800 listed!) there are some informative blog posts on the Duct Tape Marketing blog.

Susan Wilson Solovic, co-founder of SBTV.com
Pamela Slim of Escape from Cubicle Nation
Scott Allen, author of The Virtual Handshake
Anita Campbell of Small Business Trends

as well as podcasts and web conferences for you to listen to.

Find the whole list here on John Jantsch Duct Tape Marketing Blog

And don’t forget to go make your referral. Maybe it’s a local restaurant you suggested to a friend, maybe it’s that contractor you used to remodel your kitchen or even the accountant that took the extra time to really make sure the work was done right and well. Whoever or whatever business it is you think deserves a referral — make it today!

Make a difference in small business – Make a Referral Week

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myventurepad

myventurepad

Brian Roger of MyVenturePad.com has interviewed Palo Alto Software’s Tim Berry on a topic he loves best. Business planning.

In this interview, Tim admits, “in truth, a great product, great marketing and a genius entrepreneur can achieve success without planning.” But for the mere mortals among us, he advises, “If you don’t enjoy planning – and I mean the real planning, not the fake planning – then maybe you should keep your day job.”

You can catch the whole interview by heading over to the MyVenturePad.com website

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It’s no secret we’re big fans of John Jantsch around here. So it was exciting to read about a new webinar he’s involved in concerning something we get a lot of questions about.  Branding.

John writes:

Please join me and a very fun panel of small business branding pros on Wednesday, March 18th at 11am CDT for – The “Truth” About Small Business Branding – using your small business brand to outsmart the competition – a panel discussion featuring practical branding tips and tactics from leading small business branding experts.

Panelists:
» Karen Post – The Branding Diva & Author of Brain Tattoos
» John Moore – Creator of Brand Autopsy & Author of Tribal Knowledge
» Sam Horn – Author of Pop! – Stand out in any crowd
» Aaron Weiss – Chief Product Officer for MarketSplash

This won’t be your typical Branding 101 discussion, trust me, these guys get small business.

Register here for the Truth About Small Business Branding

Definitely a webinar to  make time for!

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

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businessinsanitytalkradio

Palo Alto Software CEO, Sabrina Parsons will be one of the guests on Friday’s Business Insanity Talk Radio with host Barry Moltz tomorrow morning.

businessinsanitytalkradio

Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. This is a business radio show where we talk about all the craziness of small business. It’s that craziness that actually makes it exciting, interesting and totally unpredictable.

Sabrina, Parsons,  Columnist Penelope Trunk and Advanta Bank CIO. Ami Kassar will be on hand to talk Business Planning, Innovation and Your Career.

Tune in and listen

Call-in Number: (347) 426-3202
Upcoming Show: 3/13/2009 7:00 AM

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Here’s a good news angle on more bad news: In his post last Friday, Steve King of Small Business Labs suggests that we may be hitting bottom.

The February jobs numbers were not good, with non-farm employment falling 651,000 jobs and the unemployment rate increasing to 8.1percent. And according to the ADP Employment Report, small businesses cut 251,000 of those jobs.

But the good news is job losses do not appear to be accelerating. The U.S. economy lost 681,000 jobs in December and 655,000 in January.

March will likely be another bad month, but the economy should see some benefits from the stimulus package beginning in the second quarter. Modest, middle-class tax cuts will start and government hiring should go up due to federal hiring increases and state and local hiring stabilizing due to stimulus money.

King based that on the ADP Employment Report, which I’ve been following on this blog for the past few months as it went up in September and then fell every month since.

On the other hand–and good news seems to come with an “other hand” these days–ADP reports another 262,000 jobs lost last month in small business, and that’s compared to 175,000 lost the month before. But–these things are rarely that simple–both of those figures were better than the 281,000 jobs lost in December.

I think we’re all tired of all the successively bad news. What a relief to see the stock market finally go up for a couple of days, although I hope it doesn’t get jinxed and go down today.

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Getting UNSTUCK — Marketing Coach Tim Nagle talks about getting yourself back in gear

Zebras Don’t Need Bailouts Either — Tim Berry, on what we can learn from zebras, rats, and monkeys.

Marketing Plan Pro Tip: Customize Your Plan — A helpful hint for users of Marketing Plan Pro.

Please, No Delivery — Another example of auto replies working against your business

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I’ve been thinking about an e-mail I got last summer, related to this post on Planning Startups Stories, about how I had left a good job to start out on my own. This was from a man who was one of the most likable students I’ve ever taught, a hard worker, an achiever whom I expect to be running for public office some day (and in this case I mean that in a good way). He asked:

I was wondering, would you have still left your job and ventured out on your own if your wife were absolutely unsupportive and opposed to the idea?  And how did her words help you? I hope I am not asking questions that are too personal, but my situation is similar to yours, except my wife is the exact opposite of yours.

That e-mail came a couple of days ago, but I had to think about it. And I’m pretty sure I wouldn’t have left that job back then if my wife had objected. But then these are strange times; lots of people have fewer choices. And that might actually help.

I know, my answer sort of spoils the story and the rah-rah of entrepreneurship, the idea that we follow our passion and overcome all obstacles. But it’s the truth. Businesses fail, and it’s naive of us to forget that sometimes they fail despite our best efforts. Sometimes the reluctant spouse is just plain right. Sometimes the failure to get investment, the obstacles that accumulate, are a message.

Unless you don’t have a choice. That has to help with the spouse, partner or significant other who isn’t as on board with the startup idea as you would like. It might be your best option. Tip the scale.

I have a very good friend who moved from the San Francisco Bay area to Atlanta when she got her lifetime dream job. It was exactly what she’d prepared for, in the segment she’d worked in, but with much more responsibility and a lot more money.

When she was back six months later, the obvious question was: “What happened?”

“Well,” she answered, “I guess the thing is that it’s much easier to get a new job than a new husband.” (And of course you can substitute the word “wife” or “partner” and the meaning will hold.)

And looking at it realistically, there’s no denying, like it or not, that a spouse who doesn’t buy into the dream adds to the risk. You don’t want to throw the family into the mix. Plan more, research more, and either answer the objections or accept that the world is sending you a clue. Keep your job. Gulp: if you still have one.

This is a tough question, obviously. Every case is different. But we do glorify the entrepreneurial a bit too much, and we glaze over some of the risks involved. Sometimes.

Here’s a true story: Before I left a good job to strike out on my own, my wife said “go for it; you can do it.” And she meant it. At several key points along the way, she made it clear that we would take the risk together. There was never the threat of “I told you so; why did you leave a good job, you idiot!” What she said was “if you fail, we’ll fail together, and then we’ll figure it out. We’ll be OK.”

That was in 1983.  Failures, dark times, three mortgages and $65,000 in credit card debt at one point didn’t help our relationship. But what we started back then survived, and so did we; we’re still married.

If you’re starting a business and living a relationship, then think about that one. Call it a “make or break” factor.

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Another Comm-puter needed

by Steve Lange on March 10, 2009

I’m swamped by communication! I reel from real-time info overload! My every working hour seems to be comm-andeered by more demands for instant attention! New applications appear daily to help me talk, hear, organize, schedule and interact with the people here at PAS.

We have email applications of course. Our local machine email, Outlook, Eudora, Thunderbird, etc. Zimbra handles the intraoffice/server coordination. Email Center Pro handles our Customer Relations Management and Admin email. Gmail gives us extra connectivity and helps us share Google Docs.

We have Instant Messengers, and naturally we have our own favorites — Yahoo!, MSN, Trillian, Meebo, to name just a few. But in the office environment we try to use the ones that will talk to each other.

Then there’s the RSS feeds so we can track and read our favorite blogs, blasts and blathers, and we have our blog composition/editor apps as well so we can post (as I’m blathering today) and comment.

Not surprisingly, there are the MySpace, Facebook, LinkedIn social and business networking sites that we follow and who follow us.

And we yack on Yammer and tweet on Twitter when we need to tell something to everybody.

Our Outlook, Zimbra, Yahoo!, Google calendars keep us scheduled, reminded, prompted overseen, and on time to our meetings, while half-a-dozen To-Do lists pop up reminding us of ongoing tasks.

Chats, VoIP, Skype and the like help me text, see, and talk to any number of folks simultaneously, and have made my desk phone nearly obsolete.

We’re del.icio.us-ed, Stumbled-upon, Live-ed, and Digg-ed, and whatnot-ed.

I’m so well connected, linked, followed, organized, managed, reminded, coordinated, shepherded and maximally-efficiency optimized that I can’t find my computer’s desktop for all the myriad dialogs, pop-ups, screens and windows communicating with me. My status bar has so many icons that it’s an unintelligable polychromatic hodge-podge. Can I name that icon in 2 pixels?

And I haven’t opened a single application yet to actually do my job! There’s not enough system resources left to run a .txt editor. Dang! And just when I wanted to set up a virtual bluebeardgoldtooth wireless ansible link with digitalopticalvoice recognition to my subliminal neural iBrain l’iDiot iMplant.

I guess I’ll just have to request a separate Comm-puter and monitor to keep me connected, and relegate my old computer to actually doing my job.

Steve Lange
zeneeyore editor
Palo Alto Software

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I’m probably too certain about this one, in an age when certainty is usually a sign of not understanding the problem. Still, I am. There is no “best major” for a college student who wants to be an entrepreneur. The best major is whatever you want to study.

I got to this yesterday on Twitter, with somebody referring me to this site–not particularly impressive, to be honest–where a freshman is asking that question.

In the meantime, I’d been meaning to post here about Fred Wilson’s post One Thing You Don’t Need To Be An Entrepreneur: A College Degree, on his A VC blog. I like his work a lot, and I recommend it a lot, too. It’s on my blogroll here.

Still, Fred is answering the wrong question–or at least, we could say, a different question. He says you don’t need a degree to be an entrepreneur. Not like for a doctor or lawyer, he explains. And I don’t disagree with that; it’s a plain fact. But given the whole range of his writing, I’m willing to bet he’d agree with me that having a degree is much better for you than not having it. Even Bill Gates, the world’s richest dropout, agrees with that–and he now has several.

So the question isn’t whether or you need a degree to be an entrepreneur. It’s do you want one. And the answer to that is yes. Education makes your life better. If you have to drop out to support your ailing grandmother, so be it. But for the record, I practice what I preach. I earned two graduate degrees after marriage, the second one after marriage and kids, and my wife and I paid for both. I worked while getting a Stanford MBA degree, and we’re still married.

But that isn’t the question the student asked, either. He wanted to know what to major in. So here’s my answer to that one:

You should major in whatever you want to study, what you like. The best advice I got was to choose your major as if you were going to die at graduation.

And I’m an entrepreneur, not entirely just guessing. I studied literature first, because I liked it–and I ended up in software.

If you study what you like, that will help you figure out what to do when you’re on your own. My literature led to Journalism, business writing, MBA and then starting companies. And I was always better off for studying what I liked when I was in college.

Business skills are easier to get than straight education.

If business is what you’re really interested in, that’s cool. You can learn a lot about entrepreneurship, marketing or finance. But if you’d rather study art, literature, history, anthropology or math or science, do that. Your business career won’t suffer. The best career path there is heads toward what you like to do.

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