Up and Running Blog

Looking at Specific vs. General Risk in a Startup

by Tim Berry on July 31, 2009

Can you take the risk of starting a business? I think most of the focus in starting a business is about the specific risk in the business, but Eric Williams notes a problem with what he calls general entrepreneurial risk on the Oregon Business Broker’s Info for Business Buyers.

Writing specifically about business buyers (as opposed to business starters, generally a different group), he says:

I find that some prospective buyers obsess about and over-analyze General Entrepreneurial Risk, rather than Specific Business Risk.

What’s the difference?

  • Employee turnover is general risk, but dependence on two very important employees is specific risk.
  • Losing clients is general risk, but a business that depends on one client for most of its business has specific risk.

What I realized, reading Eric’s post, is that I normally look at a business plan with an eye on the specific risk. But in starting of a business, buying a business, or running a business, you also have to acknowledge the general risk out there. Including the rest of Eric’s list:

  • uneven cash flow
  • a declining economy
  • an important vendor going under and
  • many others.

If you’re going to start or grow a business, you live with a lot of risk. And remember, by the way, that risk goes both ways: There’s a lot more upside to owning your own rather than just being an employee, but more downside, too.

About Tim Berry

Tim Berry

Tim Berry is the founder of Palo Alto Software, a co-founder of Borland International, and a recognized expert in business planning. Tim is the originator of plan-as-you-go business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching, and evangelizing for business planning. His full biography is available on his blog.

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Internet Business Excellence August 2, 2009 at 6:05 am

I have try lots of business in my life, there is always risk involved, but you have to minimize it with knowledge and expertise.

Thanks

Michel Richer

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