Presumably you, as a business owner, are devoting hours of work, lots of energy, and possibly a delayed or reduced salary to get your dream off the ground. This kind of commitment is assumed. The real test of your business mission (or better, your mantra) is the commitment of your customers and your employees.

What kind of business would you have if your employees cared so much about what you do that they were willing to do this?

Employees at Providence St. Vincent Medical Center in Portland, Oregon, dance in a video to promote breast cancer awareness.

What kind of business would you have if your customers cared so much about what you’re offering that they were willing to do this?



Apple customers start lining up outside the store one week before the release of Apple’s 3G.

Or this?

Star Wars fan dad creates an AT-AT stroller for his son.

Your business is only as successful as your employees and customers make it. Give them something to get inspired by and excited about.

by Sara Prentice Manela
Editor
Palo Alto Software, Inc.

Tagged as: entrepreneurship, marketing