Business books are the best buy in business. I’ve always told all of my company’s employees: If you see a business book you want that’s in any way related to your area or function, if there’s even a chance it can help you do your job better, buy it.
Think of it: An employee costs your company about double what he or she earns per hour. That’s for office space, bandwidth, taxes, insurance, equipment, power, etc. Using that formula, the $35K-per-year employee costs the company something on the order of $30 to $40 per hour. If a $15 to $20 book has a chance of saving even half an hour for that employee, it’s worth it.
This morning I saw the Copywriting in 10 Easy Steps book in a giveaway post on Small Business Trends. You can register there to win a copy. But for me, that’s easy and almost automatic. I’ve learned the hard way that copywriting is different from regular writing, so I want to read that book. And I’d like to give it to a couple of people, too. So I didn’t register for a free copy. Instead, I clicked over to Amazon.com and ordered it. If it’d been available for Kindle, I would have ordered the Kindle copy so I could have it right away.
And the same is true for any of the business books I’ve bought (and the ones I’ve written, too, by the way). If they’re any good, they pay for themselves almost instantly. And that’s just as true for e-books as regular books.