Up and Running Blog

July 2010

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Hustle and Flow

by Chelle Parmele on July 30, 2010

“Entrepreneurship is 99% hustle and 1% good ideas.”
-Joe Fernandez, Founder of Klout.com

bulbAt some point in your life, you are going to come up with a good idea. A really good idea. One of those “Million Dollar” ideas.

From the moment you think of this really great idea, you’re going to obsess over it. Ponder it. Adjust it. Hone it. And as you do, you’ll get more and more excited about how it’s going to revolutionize how the world looks at everything. It’s going to make the invention of sliced bread a mere footnote in the history books of inventions.

You’re really, really jazzed about this idea!!

To you, this idea is priceless. Its value defies measurability. Someone, somewhere is going to pay you millions and millions for this idea.

You’re sure. You’re positive. It’s going to happen.

Here’s the problem. An idea, rarely, makes money. Joe from Klout.com has got the formula right. Your great idea is still great, but unless you put in the work required to make it a great business… it will always  be just a great idea.

And nothing more.

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

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A business model is a description of how your business intends to operate and make money. Sounds simple, right?

For most companies, the business model used to look like this: I buy X, add some value to it, and sell it as Y. If I sell it for more money than the cost of buying the raw materials and working my magic on it (which includes paying employees, operating my store, etc.), then I make a profit.

But innovative business models go beyond this simple formula to create customer loyalty, make value in unusual ways, and define new products or services that people didn’t know they needed. Think of the famous Gillette example – you pay once for the razor, but keep coming back for the razor blades. That was business model innovation. And it’s still an important part of business strategy.

Or, take newspapers: they make value for readers by creating or packaging information, and they make value for advertisers by serving up an audience of qualified prospects (the newspaper’s subscribers).

Today’s business model innovators are creating value through social media, and leveraging their expertise to turn themselves into product evangelists.

So what about you? How will you create value for your company and your customers?

Read more about optimizing your business model at Bplans.co.uk

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I received this question in e-mail today:

I am in the processes of developing a small business around what I have been told is a great idea by friends, family and SCORE. I am very near the manufacturing stage, which obviously requires venture capital and the manufacturing process. I’d like to present my idea to anyone that is interested. I would appreciate your interest and thoughts.

I get that question a lot, so I want to share my answer:

  1. cashYou don't own your idea. Your idea has no intrinsic value. Building a business on it gives it value.
  2. Plan. Figure out how much money you really need, based on a plan you can defend when asked. It's a matter of startup expenses, assets, and how much time it takes to get to monthly cash flow break-even. Sure, it's all guesswork, but make it an educated guess that you can explain in detail. Don't ask for more or less than what your plan says you need.
  3. Large companies don't buy ideas. I don't see that suggestion in your e-mail, so I assume you've already figured that out. It's important for others.
  4. You don't want just any investor. Choose an investor like you would choose a spouse.
  5. More on finding investors: Don't ask people if they're interested; ask them whom they know who might be.
  6. Aside from your SCORE counselor, you can also ask at your local Small Business Development Center. Find a local angel group.
  7. Don't rule out bootstrapping. See point two, though, and consider what your startup sweet spot is.
  8. Look for partners with experience in your area. People you can trust who've been down this path.
  9. Look for an attorney with real, verified small-business experience. Forget the stereotypes. There are lots of honest competent attorneys around. Get recommendations
  10. Don't forget the five hard realities about selling an invention.

And I'm assuming a lot of these answers are not what you would have hoped for. I'm sorry for that. A lot of people will give you detailed advice and step-by-step instructions that don't actually work. It's better to go into it knowing what you're up against. Share/Bookmark

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Fred Wilson offers a good answer to a frequently asked question with his AVC: Angel vs. VC? post earlier this week. This is great timing, too, because both angel investment and venture capital are in the midst of rapid readjustment to longer-term changes in the economy of startups and entrepreneurship.

He takes it as a two-part question:

The first is when you should SEEK angel vs. VC and the second is if you have the option of taking money from both what you should do.

Read his answer. Generally you want angel investment earlier in the business, and when it takes less money. But he makes some interesting exceptions.

This fits, by the way, very well with another of his recent posts, his post last Saturday recommending Venture Hacks’ AngelList Service. Very interesting: We get conflicting reports on the health of venture capital and angel investment these days, but more about decline than improvement. But this AngelList Service seems to be working.

What this shows is that the old model of angel deals is alive and well. Angels love to share deals with each other. It is how angel rounds come together. But AngelList adds at least two things to the mix. First, it adds a place where the deals can come together online. And second, it adds people to the mix that would not be part of the offline deal-sharing networks that already exist.

We have the great recession, venture capital investing is down, but it also costs less than it used to to get a web-based business going. Angels are still investing. And bigger investments are going to clean technology, alternative energy, bio technology and medicine. So business goes on. And so do startups.

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I just read Stats: iPad Users Consume 3X Videos As Other Users on Read/Write Web. Here are more details (direct quote from that post):

  • iPad is now the fifth most popular mobile device* *In terms of unique users, trailing only iPhone, iPod Touch, SymbianOS and Android (in that order)
  • iPad users consume 3X as many videos as web users (up from the 2.5X number that we first reported a few weeks ago)
  • iPad users spend 4X as long watching videos as web users (up from 3X)
  • iPad users consume 5X as many videos as iPhone users (up from 3X)

But–wait a minute–wasn’t this completely predictable? Is anybody surprised? They come up with a beautiful, easy-to-use, relatively cheap small tablet built for iTunes, with a 10-hour battery life, and its owners watch videos on it? As opposed to sitting upright at a computer and watching video there?

The moral of the story is, in my opinion, that sometimes “if you build it they will come” works. Create something that really works well for people who use it. True, that’s not enough: You have to tell them about it, which is Apple’s strength. Nobody will beat a path to your door if they don’t know about your mousetrap. But when it’s good, and it makes a piece of life easier, that’s a great business success. (Image credit: it’s from Apple’s website) Share/Bookmark

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Banks and bankers have a relatively bad reputation, largely undeserved. Being more of a natural hermit than a networker, I can’t say I ever looked forward to dealing with banks, even though I had to. bank safeBut over time, through the years of running the business, I’ve met a lot of smart, likable banking people. And if you’re going to run and especially grow that business of yours, without a lot of other people’s money, then you should get used to dealing with bankers.

So, thinking about banks and banking for the up-and-running entrepreneur, here are my five favorite tips on banks, bankers and banking for bootstrappers.

1.  You want a relationship with a bank

If you’re going to be in business, you’re going to need a relationship with a bank. I know you’re busy and focused on other things, but when it’s time to get a credit line, a bank draft, a letter of credit or even to notarize a stupid letter, you’re going to wish you had a banker to call. And you’ll probably want a local bank to process your credit card sales transactions.

2.  Banks don’t finance business plans, but they help the SBA do it.

In the U.S. for sure, and in most other Western countries, banking laws forbid a bank from loaning you money on your business plan no matter how good it looks. Those laws were written to protect the depositors whose money the bank is using. So the bank can only loan you money for your startup if you’re ready to put up assets (usually your own house) that you’ll lose if your business fails. And it can loan against the assets (called collateral), not your plan.

But there is some truth to the idea that some banks give loans to startups in the U.S., because the SBA works through local banks. The SBA will guarantee up to 70 percent of a business loan, so the banks can take the risk without violating the law. What you need for that is a local bank that works with the SBA. And there are a whole lot of them.

3. There are good reasons and bad reasons to borrow money.

The best reason to borrow money is to support your company while waiting for good customers to pay up. You’ve already made the sale, but you sold to a company and it’s going to pay you in a few months. Especially when it involves a good client who you’re sure will pay, this is relatively safe. Borrowing to build stuff that you already have orders for is good, too. Borrowing to fill cash-flow gaps while waiting to get real money is still risky, but sometimes necessary.

Don’t borrow money on future hopes. That sales scheme you’re sure will bring in $50K? Don’t borrow $20K to prove it. That’s just prospecting, or gambling, with the bank’s money, and it’s a bad bet. You’re borrowing rope to hang yourself with.

4. Banks are not all the same.

In my experience the larger banks are pretty much the same thing, but I’ve had good experiences with smaller local banks, especially smaller local banks emphasizing small business and service. The federal government protects us fairly well against those banking disasters you fear, so it’s not like you’re significantly safer with a larger bank. The key is to have somebody there you can call to ask questions and trust the answers. In some cases, you can get that with the right branch or person at a larger bank.

As you start up, choose your bank well. Talk to three or four. Get advice from people in business you know, and your local Small Business Development Center. Interview the bank. Find out who you’d be talking to.

5.  Be prepared to change banks.

No matter how much you like your bank, be prepared to switch later on. Banks change strategies and policies. Sometimes people make the difference, but sometimes they can’t make any difference on something important, and they’ll switch banks. My company has switched banks to stay with the same loan officer at a different bank. Change is constant. Keep up with it.

Bonus point:

Some smart, interesting and fun people end up in banks. They’re not like the stereotype of bankers. I think they get underestimated a lot because they do have to follow the rules, which is not so bad, since they’re working with other people’s money.

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Blogs and bloggers come and go. But when you have the right combination of dedication, subject knowledge, and the writing chops to sit down and do it day after day, a blog emerges that stands the test of time.

Over at Planning Startups Stories today, Tim Berry published his 1,000th post on “business planning, starting and growing your business, and having a life in the meantime.” He started the blog in 2006, but doesn’t count that year since he only did a dozen posts. A dozen posts? That’s the sum total lifespan of so many blogs that I’m going to suggest that Tim count those in his history. Besides, without them today’s post wouldn’t be live until at least August 3.

If you have a blog or are interested in blogging, head over to Tim’s site today and read his 10 Blogging Tips. With a thousand posts there,  another thousand or so under his belt on his other blogs and as a guest blogger… the man knows what he’s talking about. You might learn a thing or two.

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Today I posted 10 Blogging Tips, 1,000 posts on Planning Startups Stories, my main blog. That was a special post; it took a lot of extra time, and I’d like to take advantage of this space here to invite you to read that there.

Here’s an executive summary:

My personal favorite posts are on the sidebar here to the right. My favorite search is the one for fundamentals, particularly the series of five posts on planning fundamentals. My favorite categories come straight from the blog title: planning, startups and stories: that’s specifically the categories planning fundamentals, true stories, and starting a business. And I also really like advice, reflections, and business mistakes. But I like most of my posts here. You kind of have to, to keep doing it.

The content of that blog overlaps with this blog, but not too much; I find it easy to keep the two separate, in my mind, and (I hope) in my writing. I focus on startups here, and startups are important there, too, because they’re important to me everywhere (trying not to sound like One Fish Blue Fish here).

I hope you like my 10 blogging tips.

And, by the way, this is post number 712 here. I should have celebrated 711 yesterday, because that’s a lucky number. Now I’ll probably have to wait another year or so to get to 1,000. Sigh …

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Article by Carolyn Higgins

I constantly hear things like “most of my business comes from referrals”, “word of mouth is the only marketing I need”. But when I ask these business owners, “So, how’s business?” I hear, “slow”, “things are tough right now” or “I don’t have enough customers”. Word of Mouth Advertising Fortune Marketing

By far, word of mouth– or referral – marketing is the best kind of marketing there is.  But what I usually see is a passive approach to referral marketing as opposed to an “active” approach.  Most business owners have no real system in place to drive referrals on a consistent and regular basis; they just show up to their networking events and referral groups, cross their fingers, and hope someone will have a hot lead for them. This type of referral almost happens by chance, doesn’t it?  Yet, I constantly hear – “Word of mouth is all I need - 90% of my business comes that way ”.  But my question to them is this; is 90% of “not enough” enough?

What if you could be more proactive about referral marketing and actually put a system in place to improve the number, quality and consistency of referrals you get? What if you could have more control over when and how they come?

In his new book, The Referral Engine, John Jantsch gives 5 great reasons to take the time to build a systematic approach to referral marketing:

  1. People love to give referrals – People love to help other people and they like to appear smart and in the “in”. If someone can offer a tip to a friend, family member or colleague about a great product, service or business, it makes them feel (and look) good. So, don’t be shy about asking for referrals,   you’re actually doing them a favor!
  2. Greater ROI (Return on Investment) – Good referral marketing isn’t usually free. There are costs associated with joining networking groups, printed materials and maybe incentives. But compared to some of the other forms of marketing (print, radio, television, etc.) the potential for return –when done correctly – can be huge.
  3. More Qualified Prospects and Customers – When you “train” your referral sources, i.e.: meticulously describe to them your best customer, the quality of prospects and customers you get will be better.
  4. Built-In Credibility and Trust – People like to work with people and companies they trust. It’s hard to trust someone you’ve never met face to face. But it’s easy to trust a friend, family member or colleague- so if someone who has already gained the trust of the prospect refers you; you’ve already achieved a level of credibility and trust.
  5. Fewer Issues Regarding Price- your referral source did the selling for you! They already told the prospect how great you are and the value you deliver so you don’t have to compete on price.

Would you like a free preview of John Jantsch’s new bestselling book, The Referral Engine? Click here to download a free chapter.

ducttapemarketingbadge Carolyn Higgins is the President and founder of Fortune Marketing Company. Her personal mission is to help small businesses stop wasting money on advertising and promotions that don’t deliver and help you implement an effective marketing system that will bring you more customers – consistently.

For more information about Carolyn Higgins and Fortune Marketing Company please visit http://www.FortuneMarketingCompany.com.
Email chiggins@fortunemarketingcompany.com or call us at 707.718.4489.

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I don’t get it. I believe it, but I still don’t get it. John Tozzi posted “Startup Activity at Record Low” today on his New Entrepreneur blog on BusinessWeek, quoting outplacement firm Challenger, Gray & Christmas. Here’s his summary:

Challenger says just 3.7 percent of job seekers leaving its outplacement program are going into business for themselves in the first half of 2010, compared to an average of 8.6 percent in the full-year 2009.

I found this note particularly fascinating. John quotes Challenger:

Startup activity tends to drop at the beginning of a recession, spike at the end when unemployment is highest, and drop when hiring resumes.

This shows up clearly in this fascinating chart, startup rate vs. unemployment. What bothers me about it, however, is that I thought I remembered the great recession of 2008-2009 fairly clearly, and I don’t remember a big spike in startups as shown here. I remember a credit crunch, a drop in SBA loans and a drop in startups.

But I don’t mean to imply that I don’t believe the data here. I do. I guess what happens is we all react to these trends at different points in the cycle. We get behind sometimes. We see the startup rate shoot up as the unemployment rate shot up; and then it goes down.

What does make sense here is the phrase “pushed entrepreneurs,” as in pushed off a cliff. People who go out on their own because they have to. We heard a lot about pushed entrepreneurs as the green line above shot up in 2009. And some of them make it and stay in business, and some don’t. And the turn back downward in startups isn’t (presumably) those same people making it or not making it; it’s fewer startups happening because more people find jobs.

How does this affect you and your startup? It doesn’t. Macroeconomics doesn’t drive startups. You do. You’ll start your business, or not, because it’s right for you. You have plans, customers, resources and the will to do it. Or not.

It reminds me of this quote I picked up from Fred Wilson, on his blog, which actually originated in Twitter:

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