Up and Running Blog

He's Not Dreaming, He's Succeeding

by Jay Snider on July 14, 2010

Darshaun McAway is a young man with big ideas. He was in his early 20s when he made a choice that takes many people decades more to make, and he’s been building a successful business based on that choice for the last six years.

“I was extremely tired of working for other people, and having them make this large profit off of me. And me being nowhere near happy with the work I was doing,” remembers Darshaun. darshaun

So he decided to pave his own way and start a company, Darshaun.com. He now makes his living as an author, poet, voice-over artist and motivational speaker. He started his own publishing company, Dmac Poetry House, to publish his poetry, and is currently working on a series of self-help books called “The City of Heartbreak.” It’s quite a change for somebody who had previously worked as a truck driver, baker, and forklift operator. But it wasn’t such a difficult shift, he says. “Starting a business isn’t hard. It’s believing that you can do it — now that’s the hard part.”

Based in Fayetteville, Arkansas, Darshaun.com employs four people, and has an unusual business model. “What makes my business unique is that everything is controlled, viewed, and even shipped from my mobile device. Whereas before, everything in the original business plan was a brick and mortar location and [there was] lots of on-hand shipping.”

Darshaun wrote that business plan using Business Plan Pro. “I used Business Plan Pro to get the foundation and education to properly seal the deal with the bank,” he says. And it worked — he got $15,000 in loans and investment and was able to fund his business.

“Business Plan Pro made it easier by guiding me step by step, giving me the luxury of working at my own pace, and teaching me to stay focused on the plan.” One thing the process taught him was the importance of the Executive Summary. “[It] has to really impress whomever you’re trying to do business with,” he comments. And like most entrepreneurs, he notes that getting the financial projections right was the hardest part of doing the business plan.

Being the man in charge isn’t always easy, either. “When it comes to running the business, the difficult part is, if you slack, the company slacks, and of course you get nowhere. All the pressure is on you,” Darshaun says.

But he clearly finds the pressure is worth it. “The most exciting part of being an entrepreneur is seeing your vision come to life and living what many people think is a dream. If I’m dreaming, then don’t wake me up.”

About the author: Jay Snider is the Content Editor and email marketing manager for Palo Alto Software and Bplans.com More »

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{ 5 comments… read them below or add one }

James July 14, 2010 at 10:22 pm

This is a powerful interview, I am extremely encourage to seek out more information about Business Plan Pro. My future goal is having my own business, but first I must create a business plan. Hopefuly Business Plan Pro will help.

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James Parks July 15, 2010 at 1:43 pm

I met Darshaun while I was speaking at an NAACP Leadership 500 conference in Florida. He was certainly an impressive young man. We have kept in contact, and I was very happy that he has kept me aware of his activities. I am an Executive coach who prefers to deal with clients like Darshaun who have the ability to dream big and then back those dreams up with a plan to get there. Congratulations Darshaun: your true journey has only just begun.

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Jim Fairbanks July 22, 2010 at 7:57 am

I met Darshaun when I joined Toastmasters in Fayetteville. It was nice to meet a fellow writer and I was impressed to learn of his other business ventures. I wish I’d had that kind of focus and drive when I was his age. One can only imagine what this young man will accomplish in the coming decades.

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Rob Anderson July 28, 2010 at 10:54 am

hey – Hi, Small business ideas and small business setups can always be a little tricky. I have found that by reading good related posts like this one I get to gain a better overall feel of you to go about my business.
I am equally pleased to see someone who has followed through with his passion.
Well done Darshaun!

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Darshaun August 3, 2010 at 12:06 am

I want to Thank all of you for the compliments. Thank you for the blessings.

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