Up and Running Blog

Seeing Entrepreneurs Through Investor Glasses

by Tim Berry on October 29, 2010

What? Entrepreneurs stretching the truth when talking to investors? Neil Patel has done 15 investments in 30 months, and he says:

I can’t even count the times I have run into entrepreneurs who embellish. And it isn’t just bad entrepreneurs who embellish; good ones have a tendency to do the same thing as well. The worst is when they tell you everything is great and how the company is doing really well, but a week later they mention how they’ll be out of cash within the next 30 days.

Oh dear: That’s after 30 months as an angel investor. It doesn’t bode well for the future.

I got this from Neil’s very interesting “What I Learned About Entrepreneurship Through 15 Angel Investments,” which he published yesteday on his QuickSprout blog. I was intrigued by the title, browsed the blog a bit, and I’m impressed. I love this quote, from his About page:

I am dumber than I look — Dumb? That’s right, I am not the smartest person out there. I have made a ton of entrepreneurial mistakes that have lost me a lot of money. By reading about my mistakes and learning from them, you’ll increase your odds of success.

That’s well done.  It definitely makes me want to read more.

So, turning back to what Neil’s learned, he’s got some really practical advice here. Like, for example, his “Don’t account for revenue before it hits your bank account:”

Why would you tell your investors that you are going to make $60,000 this month when the month just started? Wait till the end of the month to count your money. Plus if you start accounting for revenue that hasn’t come in yet, you can get yourself into a really messy situation. especially if you start spending that money before it comes in.

And there’s this one, his “business ideas are a dime a dozen, great entrepreneurs aren’t.”

I’ve learned the hard way that business ideas are a dime a dozen. Every time I invested in a cool idea and not the entrepreneur, it ended up losing me money. I don’t think that investing in great entrepreneur guarantees that you’ll make money, but it will at least give you a better shot.

That makes sense to me too. Nice post.

About the author: Tim Berry is founder of Palo Alto Software and Bplans.com. Follow him on twitter @timberry. More »

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  • http://www.theexecutiveplan.com Adam Hoeksema

    I recently wrote an article on my blog titled, “The 5 Most Devastating Funding Mistakes that Most Entrepreneurs Make.”

    It is so relevant to this very post.

    For most entrepreneurs these days, funding is nearly impossible to come by. According to the report titled, “Important Things for Entrepreneurs to Know about Angel Investors” which is distributed by the Angel Capital Education Foundation, only 1 to 4% of angel investment applicants successfully raise angel investment capital. So before you ruin your chance at securing investors, please make sure you have not committed any of the following deadly mistakes.

    1. Wait Until you Need It – So many entrepreneurs make the mistake of waiting until they need the capital “tomorrow” to begin the process of seeking funding. Make no mistake about it, the process of raising capital can take months and months. Even a simple loan will require enough paperwork to kill a small tree. Ironically bankers and investors are more likely to provide you with additional capital when you don’t need it! So don’t wait until you have an immediate need to begin the funding process.

    2. Submit a Full Business Plan – Another great way to get your funding application thrown in the trash is to submit an unsolicited, full business plan. An investor or banker is not going to waste 2 hours to read through an entire business plan with your initial funding request. Submit a short executive summary, then if you are asked to submit a full business plan – great! Just don’t start with your business plan.

    3. Claim “Conservative” Projections – It can be a major turn off to some investors and bankers when you call your financial projections “conservative.” Of course you think your projections are conservative, but the fact of the matter is that many, if not most, businesses fail within a few years of launch. If every entrepreneur’s projections were truly conservative, then why are so many small businesses unsuccessful at reaching their projections? Don’t let yourself sound ignorant. Simply state your projections and let the bankers or investors make their own judgment.

    4. No Next Step – Maybe you get a chance to submit an executive summary to a potential investor or even recite an elevator pitch to an interested banker. This is a golden opportunity that can be worthless if you fail to outline a clear next step. For instance, in your executive summary you should request a meeting or a phone call as a clear next step. If you simply end your elevator pitch without a clear next step, your audience will quickly forget your funding needs.

    5. No Follow Up – Don’t just assume that a potential investor will follow up with you if they are interested. They may want to gauge your commitment by waiting for you to follow up. Give the investor a couple of days to review your executive summary, but make sure to follow up before you fall of their radar screen.

    Keep these potential deal breakers in the forefront of your mind as you begin the funding process for your small business.

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