This story is part of Bplans’ “How I Did It” series—true stories of real businesses getting started, solving problems and finding success. Read the previous story here.
Alan at NewMedia Website Design:
“When we started NewMedia Website Design we decided to work for free… That is, to do some free sites for influential people in the book biz, as well as for people we have known for years and years.
“We did this for Dan Poynter (he actually ‘invented’ the small press!) and he told people what a good job we did and that got us going.”
Mike at Born To Sell:
“We had over 100 customers on our first day. The reason this was possible is that during development we befriended the owner and editor of the most influential blog in our niche. By incorporating an expert into our design process early on, we got the benefit of announcing our new company/product on his blog.
“Lesson learned: Get early design feedback from people who you will later ask for testimonials and/or marketing help spreading the word. Get them invested early so they will say ‘yes’ when you ask them to mention it later.”
Mike Scanlin runs Born To Sell, a website dedicated to helping investors generate more monthly income from stocks they own, offering a ‘covered call screener’. Previously Mike was a venture capitalist, investment banker and software engineer.
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