By Ella Davidson of Coupons.org; Coupons is a site dedicated to giving back to the community while providing informative couponing knowledge. As any marketing strategist will tell you, understanding your target shopper is the best way to achieve success. Many factors can play a role in determining the outcome of your campaign. In a robust [...]
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Steve Jobs – Charisma can take you far. Steve Jobs was one of the most intelligent and innovative men to walk the planet, but he was also one of the most charismatic. Jobs was a professional at garnering excitement for new innovations and products and creating an enthusiastic crowd around him. If you truly believe [...]
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Any good salesperson knows how to turn on the charm when they’re first approaching a potential new client. But it’s easy to butter someone up. What’s difficult is keeping them coming back for more, and beyond that, inspiring them to refer their friends and business partners to you. We’re all hard-wired to say ‘thank you’ [...]
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Wherever you are in the world, you’d have to have been hiding pretty well to escape all the news of economic gloom and doom. Markets are taking a rollercoaster ride as people speculate what will happen in both Europe and America, while the growth in the Far East that was supposed to be helping has [...]
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You could spend the rest of your life reading detailed guides to SEO and meticulously cramming keywords into every possible tag on your website. You could also empty your bank account on marketing consultants or a crack marketing team that works day and night to raise your company’s search engine profile. For marketers and companies [...]
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One sad fact in our capitalistic world is that funding for many worthwhile efforts is often difficult to obtain if there is not a direct profit opportunity to be had. Non-profit’s and local community leaders need special assistance, especially in developing countries, to gain access to appropriate resources of capital devoted to their respective purposes. [...]
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Keyword research is probably one of the biggest areas that people struggle with first when they’re setting up their first website. They may have their niche but now it’s time to pick the keywords that they’re going to build that niche around, and this is where confusion sets in. After all, everyone you ask has [...]
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The amount of businesses that cannot even survive for a single year is alarming. Depending on what statistics you look at, anywhere from 4% to 25% of businesses fail in their first year of business. Sustaining operation for a single year doesn’t seem like a long time, so how can one ensure the business they [...]
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We love the internet, but a 50-state-drop-down menu is not the way to select the best state for your new company. It’s a tax decision, and one you’re stuck with if you choose incorrectly. Every start up faces three initial decisions: (1) Should I form a LLC or corporation?, (2) Where should I form my [...]
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