By Ella Davidson of Coupons.org; Coupons is a site dedicated to giving back to the community while providing informative couponing knowledge. As any marketing strategist will tell you, understanding your target shopper is the best way to achieve success. Many factors can play a role in determining the outcome of your campaign. In a robust [...]
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Any good salesperson knows how to turn on the charm when they’re first approaching a potential new client. But it’s easy to butter someone up. What’s difficult is keeping them coming back for more, and beyond that, inspiring them to refer their friends and business partners to you. We’re all hard-wired to say ‘thank you’ [...]
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Wherever you are in the world, you’d have to have been hiding pretty well to escape all the news of economic gloom and doom. Markets are taking a rollercoaster ride as people speculate what will happen in both Europe and America, while the growth in the Far East that was supposed to be helping has [...]
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We love the internet, but a 50-state-drop-down menu is not the way to select the best state for your new company. It’s a tax decision, and one you’re stuck with if you choose incorrectly. Every start up faces three initial decisions: (1) Should I form a LLC or corporation?, (2) Where should I form my [...]
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Starting up a new business can be exciting for those with entrepreneurial spirits, but developing a business plan that has an accurate budget can be a daunting task. A good rule of thumb is to calculate your first year budget as accurately as possible in your business plan and then add an additional 20% onto [...]
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Today’s guest author is John Durfee. John finds many of the principles he learned in the military are ones that he uses in the business world. Marketing Artillery – A Soldier’s Perspective The “freedom” aspect of Operation Iraqi Freedom officially started after theUS invasion of Iraq and we found out there weren’t any Weapons of [...]
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I don’t know about you but I love Spring. To me it’s a clean slate; a fresh start. It’s a chance to make life better and be more successful. Have you ever wondered why some people are more successful than others or seem to accomplish more? I wondered the same thing and this year (as [...]
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This morning, comedian Andy Borowitz tweeted that, “In honor of National Coffee Day, Starbucks is doing a special promotion where they try to get your order right.” You know you’ve made it when you’re the subject of a joke read by over 30,000 people. Starbucks, the most-recognized coffee chain in the U.S., posted record profits [...]
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It’s a lot more expensive to get new customers than to keep the ones you have, so why not take advantage of that? Business models that create brand loyalty or have high switching costs help you keep the customers you get. Bait and Hook Ever noticed that you spend far more on razor blades than [...]
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