[Note: I’m proud to welcome Bill Brelsford as a guest author here. This post was originally posted on Bill's Blog and is re-posted here with his permission. — Tim] Over the weekend, I read an interesting post on the CRM & Tech for the Small Business Blog titled – Top 3 Reasons Why Changing CRM [...]
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Do you know what your customer’s buying process looks like? If you sell professional services, or other complex and\or expensive products and services, your customers probably view buying as a process rather than as an event. If buyers go through a process to make their decisions then it makes sense that the more closely our [...]
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For most professional service firms creating a marketing system is not a onetime project with a definite begin and end period. Rather, it is an iterative process, where we work on adding a new component to the system, improve an existing piece, and perhaps remove a component that is not performing. This need for an [...]
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