I’ve been interviewing several candidates over the last few months to fill positions on my marketing team at Palo Alto Software, and I am amazed at the number of people who show up for an interview unprepared. Some may say that it’s generational, but that’s not the case. I’ve interviewed candidates from seniors in college [...]
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If you’re raising money for your company and you want to pitch to angel investors or venture capitalists, then there are a few important things to know that savvy investors care about. I’ve raised close to $1 million for my previous startups and the following questions were not what I had expected to hear from [...]
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Everyone knows the value of word of mouth marketing. It’s a concept as old as dirt, but not something most businesses know how to embrace. The “social web” is a great avenue to allow the people that know and love you (aka, your “Fans”) to promote your business in a fun way. Fans are basically customer evangelists. [...]
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Yesterday’s webinar enjoyed quite a crowd, and author Pamela Slim presented some truly thought provoking questions to help entrepreneurs align their life values with their business goals. We recorded it in case you missed it!
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If you haven’t already – you should register your LivePlan business plan into the $10,000 Boost competition. It’s open to US residents. Watch the video below for some inspiration! We look forward to seeing your winning business plan! Also – register to attend the FREE live webinar on August 7th, 10am (Pacific Time) to learn [...]
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Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well you’re not alone – many entrepreneurs are not familiar with these terms. Here’s a [...]
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