Here is a paraphrased summary of three different conversations I had with business owners this week: Business Owner (B.O.): “Marketing doesn’t work, I tried it.” Me: “Really? Tell me more about that.” B.O.: “I sent out a bunch of post cards and didn’t get a single response!” Me: “Hmmm.. A ‘bunch’ you say? How many [...]
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We all know that calls out of the blue, from complete strangers saying, “Hey, I want to hire you!” are rare. Unfortunately, leads don’t just fall out of the sky like that. So then imagine my excitement when I get a voice mail from a man who says he’s, ”just right up the street in [...]
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How many presentations have you sat through where the first words out of the presenter’s mouth were something like this “My name is Susie Sales Lady and I have been selling lemonade for 10 years. I started my lemonade business because when I was 6 years old I had a lemonade stand and I am absolutely [...]
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It’s not just reindeer hooves and puppy noses anymore… Ok that’s not REALLY what SPAM is made out of… or is it??? Anyway, we’re really talking about a completely different type of SPAM. The one NOT made of deer hooves and puppy noses, but just as mysterious. The subject came up recently in one of my [...]
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I opened up the bright blue Val-Pack envelope this morning like I sometimes do, more out of a marketer’s curiosity than anything else. I don’t use coupons; it’s too much of a hassle for me to save a few bucks. But I do leaf through the coupons just to see who’s advertising, what they’re advertising, [...]
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It’s so easy to get stuck, isn’t it? We go about our lives, doing our work, pretty much on auto-pilot, and before we know it we’re stuck. Nothing is growing or changing or progressing; we’ve just been doing the same things day in and day out for weeks, months, and even years hoping that miraculously [...]
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I don’t know what it is about Marketing, but everyone on earth seems to think they can do it. And yet I see so many people NOT doing it or wasting thousands of dollars and not getting results. I see business owners try the same things over and over, wasting more money, more time, and [...]
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Call me a rebel… or a Scrooge… or a Grinch if you must, but I am so happy all this holiday nonsense is finally over. And as I sit here trying to come up with a blog for the new year, the word “resolution” keeps popping into my head and I absolutely REFUSE to give [...]
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We’re all familiar with the “who-actually-falls-for-this-stuff” SPAM and we all know its complete bogus. For example: RE: I await to hear from you urgently Please I am seeking for your help (sic) From Google: Google winning notification Or the ones that actually warn you they’re SPAM in the subject line, what is up with that? [...]
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