We all know that word of mouth is the best marketing tool there is. Why? Because when someone tells a friend, family member, neighbor, or colleague how good you are, you’ve already overcome the biggest hurdle to making a sale – trust. Networking is a great tool for building a referral network and increasing word [...]
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Ok, now that I have your attention I have a confession to make: I’m not perfect. (Yeah, yeah, yeah, I can almost hear the collective, “NO SH*T” from all of you!) But seriously, there have been times I didn’t return a call from a prospect in time and lost out on a potential opportunity. Sometimes [...]
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Recently a good friend and fellow small business owner decided enough was enough and fired a pretty big client. It wasn’t an easy decision; she had been working with them for years and the money was good. But the client drained her. She was constantly stressed and knew she was spending way too much time [...]
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One thing I realized during my 9-5 career is that the things you don’t say can oftentimes be way more powerful than the things you do say. I remember telling my boss, the VP of Sales, a story about a how another VP of Sales in a past job took a huge account that I [...]
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You decide to throw a dinner party. You want it to be the type of dinner party that people remember fondly and talk about for years. Imagine that you will serve an amazing meal and that your guests will rave about the delicious food, the great atmosphere, and the wonderful conversation. Now imagine throwing it [...]
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Business owners say all the time, “I need more business. My marketing isn’t working.” Yet, when they are faced with an opportunity to learn and grow and install a system that will give them a long-term strategy for success, their excuse is, “I don’t have the time.” How can that be? How can you need more business [...]
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Is your small business kinda slow these days? Are customers just not calling and coming in like they used to? It’s probably because you’re using the same old marketing and advertising you’ve been using for years. It’s time to change it up a bit. When’s the last time you looked at your messaging and marketing [...]
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Small business owners who just a year ago adamantly argued that their customers aren’t using the web are now jumping on board and admitting – yes, indeed they are.
If you’re thinking about creating a website – or even if you already have one – follow these 6 rules to make it the effective and powerful marketing tool it should be:
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I was never a fan of Lady Gaga. I grew up in the age of Madonna rolling and gyrating all over the stage in her fetish-style costumes and Ozzy Osbourne biting the heads off bats. Lady Gaga and her outrageous outfits and risqué lyrics didn’t faze me. She was just another wannabe exorbitant artist that [...]
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Marketing is about more than attracting new customers to do business with us – it s about keeping, nurturing, and “wowing” the ones we have so they buy from us again and again and rant and rave about our company to everyone they know.
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