Up and Running Blog

About Cidnee Stephen

Cidnee Stephen

Cidnee Stephen is the owner of Strategies for Success - a marketing company that focuses on the needs of budget minded small businesses and professional services. She has helped hundreds of small businesses get out of their peak and valley ruts to finally achieve that next vital level of success. Cidnee is also a sought after speaker, writer and blogger on marketing topics that affect small businesses and B2B service based operations. Subscribe for Free to her bi-weekly marketing tips for small businesses and also receive a special report on the 7 Steps of Marketing Success.

Cidnee Stephen

How to speak for leads

Speaking for Leads

by Cidnee Stephen on May 20, 2013

Here are just a few of the key advantages of integrating this into your marketing

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Update your website

Is Your Website “Soooooo 2008?”

by Cidnee Stephen on May 10, 2013

2008 may not even seem that long ago to some of you. But so much has changed in marketing since then that quite frankly a website even developed in 2010 can seem – well – “old school.” According to Pew Internet & American Life Project back around 2008, only about ½ the North American population [...]

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Amazed Face

Where’s Your Wow?

by Cidnee Stephen on October 9, 2012

I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears. [...]

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happy_new_year

Where to focus in 2012

by Cidnee Stephen on December 16, 2011

The common tone going into 2012 is cautious optimism. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. From a budget standpoint, try to [...]

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300px-Open_landscape_on_track_from_Swaffham_Prior_to_Reach,_Cambridgeshire_-_geograph.org.uk_-_1476679

Thinking Outside The Box

by Cidnee Stephen on December 8, 2011

Do you ever find yourself lacking creativity in your marketing? Let’s face it, it’s always easier to follow the leader, or the masses rather than come up with some form of originality. The great thing about mavericks such as Steve Jobs or Richard Branson, is that they show us what the power of creative thinking [...]

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SIFTING THROUGH THE MARKETING CHAOS

by Cidnee Stephen on November 29, 2011

I was having lunch with a peer the other day and we were talking about how incredibly different today’s marketing tactics are from even 5 years ago. Quite frankly all these new shiny objects seem to be overwhelming small businesses instead of helping them grow their client base. This isn’t because they are in ineffective, [...]

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winning

Are You Stuck in the Mediocrity Trap?

by Cidnee Stephen on October 7, 2011

It’s funny.  When we start a business most of us have dreams of becoming #1 in our industry and taking the world by storm. Then as the months and years go by our focus becomes first on survival and then on sustainable growth. As we grow, we might add some different service or product offerings, [...]

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todo_courtneyriancom

10 Effective Ways To Use 1 Piece of Content

by Cidnee Stephen on September 30, 2011

This article is meant to be a hands-on exercise. Why? Chances are you already know that you need to be submitting more content into the marketplace to grow your business, but you find this thought overwhelming. So I have a challenge for you, here today.  Take one piece of content you have already created (this [...]

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pr

Upping Your PR

by Cidnee Stephen on August 25, 2011

Have you ever opened up the paper or turned on the TV only to see your competitor being quoted as an expert?   Are there times when they are up there speaking to your target audience, when you think, “I know more than this person.  I should be up on that stage!” Well you’re right.  If [...]

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google

5 Business Reasons to Be on Google+

by Cidnee Stephen on August 16, 2011

Early adopters are showing enough cautious optimism that it’s time you become aware of what all the hype is about with Google+, that’s if you aren’t already “building circles” and “hanging out.” If you think “Why? It’s less than a month old. How big can it be?” You need to know that in its tiny [...]

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