The solution to modern consumers ignoring your expensive and unmemorable traditional advertising is to do what’s new: experiential marketing.
About Jessica Crossley
Jessica writes, edits, and advises on behalf of Her Campus Magazine. She graduated from the University of Oregon this fall and is a self-proclaimed chocolate expert, word nerd, and marketing enthusiast with a serious aversion to folding laundry. She enjoys trying to impress her boyfriend with culinary prowess, playing fetch with her pint-sized furry roommate, and transforming antique furniture into something she's not embarrassed to have in her home.