Up and Running Blog

About Kelli Matthews

Kelli Matthews

Kelli Matthews is Palo Alto Software's interim content manager. In her day-to-day world she is an instructor of public relations at the University of Oregon's School of Journalism and Communication, she owns marketing and PR firm Verve Northwest Communications and is a "mama-squared." Her and her partner just welcomed baby number 2 in May 2012. He joins his big brother (age 6). Find her on Twitter at @kmatthews or via email at kelli@paloalto.com

Kelli Matthews

1187803_40529991

Create Great Blog Posts with Solid Structure

by Kelli Matthews on September 8, 2012

Creating a great blog post isn’t difficult. Following a basic structure formula that gives your posts great “bone structure” will give you the ability to drape them with creative style, solid information and compelling resources. Craft a Great Headline. Include an active verb and try to squeeze some of your key topic words in as [...]

{ 0 comments }

iStock_000002239632XSmall

Media Relations Basics: Six Tips for Getting Media Coverage for Your Business

by Kelli Matthews on August 27, 2012

Media Relations Basics: Six Tips for Getting Media Coverage for Your Business Despite the proliferation of social media channels through which your company can tell its own story and connect directly with your customers, media coverage is still an important part of a public relations strategy. Whether you’re working with a public relations professional or [...]

{ 2 comments }

Colouful speech bubbles

So You Want to Start a Blog: Tactical Tips for Making it Work

by Kelli Matthews on August 20, 2012

The blogosphere is enormous. To really be able to reach your target audiences takes thoughtful planning and execution. When you connect through blogging and other social media tools, it’s possible to build meaningful dialogue and deeper relationships with your target audiences. The single most important thing about blogging, I’d suggest, is to post regularly. If [...]

{ 6 comments }

iStock_000000861592XSmall

Can you Do Well by Doing Good? The Data Say Yes

by Kelli Matthews on August 13, 2012

No man (or company) is an island, as the poem says. As an entrepreneur, you depend on the support of your community to realize your vision, but what are you giving back? Good corporate citizenship is a must for business in 2012. Through time, resources, product and expertise, you can do well by doing good. [...]

{ 0 comments }

6276688407_12900948a2_b

Letters to the Editor: Tips for Getting Published

by Kelli Matthews on August 13, 2012

Letters to the editor can be an important advocacy tool for business owners. Often, the letters to the editor are among the most often read sections of your local paper. A letter has the potential to reach a large audience and they’re often monitored by elected officials looking to get a bead on public opinion. [...]

{ 0 comments }

iStock_000019773270XSmall

Go For the Gold: Olympic Lessons for Entrepreneurs

by Kelli Matthews on July 24, 2012

With the opening ceremonies of the 2012 Summer Olympics, fans all over the globe will be glued to the TV watching sports we rarely see televised (fencing, anyone?) and cheering on athletes we’ve barely heard of (except for the men’s basketball team, maybe). In the broadest sense, Olympic athletes are small business owners. An athlete [...]

{ 0 comments }