The necessity of a business plan is a controversial topic. What is the importance of a plan? Do you only need a plan if you’re looking for investment? Or can a plan help your business succeed in the long run? Do you think a business plan will help provide you with a leg up if [...]
{ 5 comments }
It’s Valentine’s Day, so love and passion abound today. While most people tend to celebrate their personal relationships on Valentine’s Day, businesses also deserve some love and recognition. For entrepreneurs, passion is often what drives them to start their own business. Is passion enough? Does raw talent trump passion? How can and should the two [...]
{ 0 comments }
A couple months ago, I attended my first email marketing conference and came back to the office with pages of notes, my brain packed full of information, and a fire in my belly to completely revamp our email marketing program. Due to time constraints, limited bandwidth, other projects needing immediate attention and the lack of [...]
{ 3 comments }
Email marketing can be a viable sales channel for many organizations, but it can also be scary, uncharted territory. Recipients can tell you they never want to hear from you again, emails can bounce if you don’t have updated email addresses, subscribers can mark your emails as spam (even when they aren’t!), and your email [...]
{ 0 comments }
I read a really useful post by Brad Sugars on Entrepreneur.com the other day and it reminded me of what Tim Berry and John Jantsch often have to say. The post was about marketing planning and listed five things to avoid when putting your plan together. These words particularly caught my eye: A good marketing plan is [...]
{ 0 comments }
The Rice Business Plan Competition is now accepting applications for the 2009 competition, to be held April 16 – 18 in Houston, TX. Only 36 teams will have the opportunity to compete in this prestigious competition, and one lucky team will walk away with more than $675,000 in cash and prizes. All interested teams must [...]
{ 4 comments }
Every time I think about blogging, I question what I should write about, whether or not I have the time, if people will read my posts, etc. But when I actually think about what blogging can do for our business, it’s really a no-brainer. Blogging is pretty much free marketing (and can actually be kind [...]
{ 0 comments }
You may start noticing a theme on the BIG Blog – “Back to Fundamentals” – and when you sit down and think about it, it is a really simple idea that can have a really big impact on your business. Whether or not your company is in a financial pinch, the economy is in a [...]
{ 1 comment }
There is so much hype these days about the state of the economy, uncertainty of whether businesses will survive, businesses closing their doors, etc. In times like this it is imperative that small businesses stay focused and truly understand their businesses, and there is no better way to do this than with business and marketing [...]
{ 0 comments }
As the Marketing Manager for Palo Alto Software, I interact regularly with entrepreneurs or those helping entrepreneurs start their businesses. And with that comes a lot of encouragement to plan. It’s very easy to tell people they need to plan and without planning, they won’t have a roadmap for success. But actually sitting down to [...]
{ 0 comments }
Subscribe via RSS
