Let’s talk about the big marketing question: What market intelligence do you have in hand to ensure a successful (and prosperous) launch to the market?
When considering how to position a product in the market place or developing the ideal go-to-market strategy, a small business owner needs to examine a number of market factors. Chief among those factors will be the product’s primary competitors. Understanding them gets you one step closer to knowing how to deliver better value to your [...]
It’s a competitive market out there. If you are a small business or an entrepreneur with a new product to offer, you’ll find consumers have many objections before they purchase. Prospects are going to carefully scrutinize your product against others before they spend their money. There are direct and indirect substitutes competing for their attention [...]
Accelerate your ability to connect with prospective buyers by providing the proof needed to back up marketing claims.