Up and Running Blog

About Noah Parsons

Noah Parsons

Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at Epinions.com. He is a graduate of Princeton University. Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits. Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan. You can follow Noah on Google+ or on Twitter.

Noah Parsons

library

I’m a big believer in providing continuing education for our team here at Palo Alto Software. Investing in furthering the professional growth of our team is by far one of the best things we can do to grow internal capacity, generate new ideas, and question old ideas. Providing educational opportunities that spark new questions and [...]

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Woman showing the best productivity apps for 2013

I’m a sucker for any app that helps me be more productive. I’ll try any new to-do list and I’m always on the lookout for the next great project management tool. Over the past year, there have been some fantastic new productivity apps as well as some refreshes of a few classics. To help you [...]

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Screen Shot 2012-12-07 at 2.36.49 PM

Here at Palo Alto Software, we’ve added a major new feature to our business planning app, LivePlan, that I think you’re going to love. It’s called the LivePlan Pitch and we’re really excited about it. But, before I dive into what our new feature does, let me give you a little context. The mythology of [...]

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"Ignition" from flickr user Pedro Moura Pinheiro

Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning. Lean Planning is a set of tools for discovering a business model that works, building an action plan to test your assumptions, creating financial models and a plan for a viable business, and tracking your performance so [...]

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shutterstock_54057646

Whether you are trying to raise money for your business or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals. An elevator pitch can be delivered either verbally, ideally in 60 seconds or less, or as a one-page overview of your business. Think of the [...]

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businessmandrowning

If you’ve been putting off writing your business plan, you are not alone. Writing a business plan can seem like a daunting task and an easy one to avoid. But, it doesn’t have to be. An easy way to start is with a one-page business plan. There’s really not any difference between a “one page [...]

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Other-Space-Shuttle-Launch

We’ve all been there. We have come up with an idea for a new product or service that we think we can sell to our customers. We have written what we think is a bullet-proof business plan. We’ve gone ahead and built the new product, or purchased new inventory, or expanded our store assuming that, [...]

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Ice Cream Cone

Your business idea is brilliant. Nobody else is doing it. You’ve got no competition. It’s sure to be a gold mine, right? Maybe. One mistake many new businesses make is thinking that just because nobody else is doing exactly what they’re doing, their business is a sure thing. The smart thing to do is ask [...]

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Business Plan

Every year, I spend a lot of time reading and judging  business plans for business plan competitions. I have read some great plans and some not-so-great plans, but that is how it always turns out in any business plan competition. I thought it might be useful to talk about the most common deficiencies that have [...]

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ipod

As little as 5-6 years ago, computers and cell phones were purely utilitarian devices. That is, they were used to get tasks done. They weren’t always very pretty to look at and certainly not things that you necessarily craved – unless your inner geek needed whatever was the latest and greatest technology. “Sexy” was certainly [...]

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