“We’re going on Facebook!” “Great! What will we do there?” “We’ll be on Facebook!” “Umm, ok, yes, but what will we DO there?” “Do?” “Yes, do? What are our goals? What will success look like?” “…” Sound familiar? Everyone’s excited about social media, but in order to make it work for your business, you need [...]
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We’ve written before about disaster recovery plans, and whether disaster recovery is even possible when your data is in the cloud. You might think we’d be safe from real disasters here in the Pacific Northwest; the reports we’re seeing today about impending hurricanes and oil rig explosions are all happening far away. But a little [...]
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Have a great idea for something people want, but not sure how to make money from it? Consider the following business models: Freemium If what you’ve got is really great, give it away. No, seriously. Let them have a taste, build a relationship with them, and only then offer an upgraded paid experience. Maybe the [...]
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So, maybe you’ve got some nifty new idea for generating value for your customers, or your company. Why bother writing it down, outlining it in detail, or even trying to explain it? 1. Your investors and lenders If you’re asking for money, you’d better be able to show how it will be used, how it [...]
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There are plenty of pundits out there claiming that planning your business is a waste of the time you could be using to actually run your business. Of course, we know several reasons why that falsehood is, well, false. But why does it persist? Is it possible that resistance to business planning is part of [...]
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Every year, several significant brands spend thousands of dollars on redesigning their logos. I’m reminded of this when I go to the grocery store and can’t find my favorite cereal because they’ve changed the packaging again. So, why risk losing the brand recognition you’ve worked so hard to build? 1. Logo is visually outdated In [...]
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