The question: I need your recommendation as to what program we should invest in that would be most appropriate. When I googled “How to…marketing plans” Whoa, lots of options and I came upon your site. We are a relatively small [industry omitted] Company in [omitted] and after 32 years in business, have a very good reputation [...]
I was delighted to catch Sometimes You Have to Scramble in my blog feed yesterday. That post on smallbizclub.com was written by pro football hall-of-gamer Fran Tarkenton, who was famous for scrambling as quarterback of the Minnesota Vikings and New York Giants, back in the 1970s. Who better to point out two essential truths about real-world [...]
No matter what kind of retail sales channel you want to get your product into, there are a few key things you should know.
A reminder of the strange, wondrous, sometimes funny, sometimes dangerous, but pretty much unavoidable mix of human interaction, human thinking, and automation.
In the consulting and services industry, pricing is your buyer’s best indication of your value. People buy on confidence, reliability, name and assurance, not on price.
Here are the two keys to creating an ongoing process that works.
Problem: One of the things I really like about startups and small businesses is also a frequent problem with the way they make decisions. Let me explain.
I admit, when I started reading this book I was skeptical. I’m a social media pro. I thought I knew all about it. But no, as it turned out, I really had to read Jim Blasingame’s new book The Age of the Customer.
My recent experience with sales forecasting and expense budgeting reminds me, once again, how much I like planning as a vital part of the process of starting a business.
After serious discussion, and full consideration of the pros and cons, you make a difficult strategic decision. So you want to move on, but somebody you work with keeps revisiting that same decision.