It’s going to happen. If you own a small business, you are inevitably going to have an angry customer. And when it happens, you’d better know what to do.
Although metrics are just measurements and they can’t give the specific feedback from customers, they visually help the team get a perspective on our level of success in keeping our customers happy.
Today’s consumers expect great customer service and if they don’t find it, they’ll spend their money elsewhere. What can you do to go above and beyond to ensure customers not only buy from you, but also recommend your business?
Making customers happy is great for business, and so most managers don’t think beyond the basic tenet of customer service that “the customer is always right.” Which is great, except for the times when the customer is wrong.
Everyone knows the value of word of mouth marketing. It’s a concept as old as dirt, but not something most businesses know how to embrace. The “social web” is a great avenue to allow the people that know and love you (aka, your “Fans”) to promote your business in a fun way. Fans are basically customer evangelists. [...]
I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears. [...]
Accounting. Marketing. Finance. Law. Realty. What do each of these sectors have in common? Although they come from all ends of the business world, each of these fields involves working for a client. In business, the client relationship is unique. A client should always be able to trust his service provider, expect top-notch deliverables, and [...]
A strong business is built on relationships. Producing solid work is a given, but it is the people behind the work product, those that manage the process, and the expectations and outcomes that drive the success of a campaign. Keeping a client happy may seem more like the work of a psychologist sometimes, but there [...]
Every business needs to differentiate itself, to find a way to show the world how it’s unique and different. If you were to ask the owners of 10 hair salons which products or service they sell or provide, most would probably start with “hair styling and coloring” or something along those lines. And you wouldn’t [...]