It’s also called your secret sauce, and sometimes your competitive edge. Your differentiator is what makes you different from your competitors.
If you are thinking about opening a franchise, the most important advice anyone can give you is to choose the franchise that’s right for you. Here’s how.
An entrepreneur chose a franchise that was a bad fit for him, and lost his money. These are his takeaways from the experience, and his advice on how not to repeat his mistakes.
If you are thinking about opening a franchise, be sure to watch our Google Hangout on “How to Choose a Franchise That’s Right For You” first.
One of my favorite themes is that choosing what type of business to start should be a matter of looking at the mirror, reflecting on who you are, developing a business based on what you like to do and what you do well. And I’m sticking with that story. But there is also an exception [...]
If you’re in any way thinking about getting into a franchise business, you need to know about Joel Libava, @FranchiseKing on Twitter, thefranchiseking.com on the web, and author of Become a Franchise Owner, the best book there is on franchise ownership. I know something about franchises. I’ve never owned a franchise, neither as franchisor or franchisee; [...]
The Franchise King® Joel Libava says the franchise industry could use more women franchisees, so he’s taken it upon himself to make sure that more women start looking into franchise ownership as a viable option to traditional corporate employment. Joel’s just announced a contest specifically for women that are interested in pursuing franchise ownership – [...]
If you’re at all interested in buying into a franchise business, I think you’d definitely want to become familiar with Joel Libava, his Franchise King blog, and his new e-book called How to Carefully Select a Franchise to Buy. I just read a good review by TJ McCue, founder of SalesRescueTeam.com, someone I’ve come to [...]
This piece called 8 Franchise Ownership Myths got my attention the other day. I like myth busters. This one, however, surprised me; some of those myths seem like they are really true. For example: Myth 2: I can only be successful in a business I love. Makes sense to me, so I guess I buy [...]