Every business owner knows they need to look at sales and costs to help determine their success. But what else should you be tracking in your business?
Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing.
Although metrics are just measurements and they can’t give the specific feedback from customers, they visually help the team get a perspective on our level of success in keeping our customers happy.
Many businesses don’t do the proper due diligence when choosing accounting software. We’ve got 5 essential tips to help you make the right choice.
Imagine piloting an airplane: you taxi to the runway, prepare for takeoff, and as you’re rapidly speeding up to get airborne you notice a construction crew frantically working to build out the rest of the runway.
This just about sums up the financial stress of being an entrepreneur. While a certain amount of discomfort is just part of the lifestyle, being able to answer these key questions should help you sleep soundly at night.
So here’s an interesting quote: Growth is at least as much discipline and execution as creativity. That’s from Mike Greenfield, in Six Steps to Growth: What I Learned as 500 Startups’ Growth Hacker In Residence, on Numerate Choir. Interesting concept. It should be obvious. But there it is, standing out, and worth stopping and quoting, precisely [...]
One thing that many new businesses take for granted is that their competitors are the same companies online and offline. While it’s often the case that the same company controls market share in both sectors, when you start looking at the complex landscape of keywords and user dynamics, the competition increases and new players enter [...]
Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well you’re not alone – many entrepreneurs are not familiar with these terms. Here’s a [...]