Joe Fairless was an up-and-coming vice president at an ad agency in New York City. He was competing with the best of the best in business, but a few years into his fast-paced corporate life, his job wasn’t cutting it. “I wasn’t fulfilled,” he said. “I wanted out. I mentored college students while working at [...]
Sales and Marketing
The National Retail Federation just released its annual holiday spending forecast, and it’s a bit of a mixed bag. The bad news is that the consumers surveyed by the NRF expect to spend about 2 percent ($14) less this year on holiday gifts, greeting cards, decorations, flowers, and food than they did in 2012. The [...]
At this time of year, retail problems abound: unsold inventory, too few customers, unprofitable pricing, shoplifting, employee theft, bad checks, and on and on.
Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing.
When Shauna Davis started Stepping Stone Wedding Rentals and Events, it seemed like a natural fit—her experience as a bridal consultant gave her direct access to her target market and after her own wedding in May, she had plenty of decor to share. The business took off quickly. She knew she needed to expand or [...]
TweetChats are a valuable tool for small businesses, whether those businesses are acting as participants or hosts.