A strong business is built on relationships. Producing solid work is a given, but it is the people behind the work product, those that manage the process, and the expectations and outcomes that drive the success of a campaign. Keeping a client happy may seem more like the work of a psychologist sometimes, but there [...]
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Every year, the folks at Entrepreneur Magazine name an Entrepreneur of the Year. They’re looking for a person who makes a positive impact and improves their industry, employees, and community with a combination of ideas, leadership, and vision. The deadline for entries this year is June 15, so you’ve got plenty of time to enter [...]
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If you’ve seen the power of social media in entrepreneurship and small business, can you afford to ignore Google+? I think not. Plus already has more than 100 million users, and some business press is predicting more than 400 million by the end of this year. But even if you’re already working with social networking for [...]
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Stop and think about all the material you produce to support your small business: ads, catalogs, stationary, envelopes, mailing labels, business cards, reply cards, websites, socials media pages and blogs… Your company name and logo appears on an extensive range of supplementary marketing collateral. But how memorable is it? Retention has long been a challenge [...]
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To be competitive in today’s online community, your website must give visitors a good first impression. The content they find on your website says a lot about your company’s mission, professionalism and attention to detail. I frequently run across websites featuring content that was clearly thrown together quickly without much forethought. The following five tips [...]
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Raising finance is a time consuming process and can also be quite stressful (particularly as time progresses). There may be some date in the future where your current trading position is no longer sustainable (which has brought you to the table in the first place). It is worth remembering that you need to recognise that [...]
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In 2011 it was Sony, Epsilon, and U.S. government sites among those who had fallen victim to computer hackers. With the New Year under way, word comes from Israeli officials that the country’s stock exchange and its national airline had their Web sites paralyzed on Jan. 16 by a Middle East hacker network. While officials [...]
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As membership numbers approach the 100,000 mark, Bplans.com has launched a poll and Twitter contest to celebrate! Bplans is inviting participants to take a brief, five-question poll, then head over to Twitter.com to tweet their business name or idea to @Bplans with the hashtag: #IamBplans for a chance to win a free subscription to business-planning product, LivePlan. [...]
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