When asked what’s the most important thing to a website owner for building their site, often the response revolves around ad revenues or social media management tools. But both of these answers ignore the most fundamental part of ensuring long-term growth: trust between the site and the visitors. Without trust, why should readers return? [...]
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I opened up the bright blue Val-Pack envelope this morning like I sometimes do, more out of a marketer’s curiosity than anything else. I don’t use coupons; it’s too much of a hassle for me to save a few bucks. But I do leaf through the coupons just to see who’s advertising, what they’re advertising, [...]
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Content marketing is one of the big buzzwords of 2012 so far. With millions of websites vying for your customers’ attention and hundreds of emails clogging their inboxes, now more than ever you have to prove to your audience that yours is a voice worth listening to. And that’s where content comes in. As Tim [...]
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If you’ve seen the power of social media in entrepreneurship and small business, can you afford to ignore Google+? I think not. Plus already has more than 100 million users, and some business press is predicting more than 400 million by the end of this year. But even if you’re already working with social networking for [...]
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It’s so easy to get stuck, isn’t it? We go about our lives, doing our work, pretty much on auto-pilot, and before we know it we’re stuck. Nothing is growing or changing or progressing; we’ve just been doing the same things day in and day out for weeks, months, and even years hoping that miraculously [...]
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If you’re writing a business plan, you should at least be considering your marketing plan at the same time. A good business plan includes a marketing component, and most successful businesses have entirely separate marketing plans to guide them. So what makes a good marketing plan? Recently on Tim Berry’s AmEx OPEN Forum blog, the [...]
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Hi there! My name is Natalie MacNeil, the newest guest blogger here at Bplans. I’m an Emmy Award-winning Media Producer and the author of “She Takes on the World: A Guide to Being Your Own Boss, Working Happy, and Living on Purpose” (read to the end for a special offer!). When I was in high [...]
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It’s time for entrepreneurs to lift their game when it comes to website design and maintenance strategies, says Palo Alto Software UK General Manager Alan Gleeson. With countless options competing for Web surfers attention and more savvy users, the bar has been set a lot higher in terms of Web design and content, and if [...]
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