Up and Running Blog
Category – Sales and Marketing

Sales and Marketing

Market Intelligence, New Product Launch

Let’s talk about the big marketing question: What market intelligence do you have in hand to ensure a successful (and prosperous) launch to the market?

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How to speak for leads

Speaking for Leads

by Cidnee Stephen on May 20, 2013

Here are just a few of the key advantages of integrating this into your marketing

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Startup events or niche events ?

On February 22 I received an email saying that my startup, AdEspresso, had been invited to participate in TechCrunch Disrupt NY! Needless to say, my small team and I couldn’t have been more excited. We hastily began checking hotels and flights to figure out how much it would cost to get to NY. The answer [...]

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Update your website

2008 may not even seem that long ago to some of you. But so much has changed in marketing since then that quite frankly a website even developed in 2010 can seem – well – “old school.” According to Pew Internet & American Life Project back around 2008, only about ½ the North American population [...]

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Perfect_Marketing_Mix

Ask any marketer to explain his trade and he will say that it is all about placing the right product in the right place, at the right price and at the right time. Simple, eh? Well, it’s not as easy as it sounds. The right approach would be to arrive at a marketing mix that [...]

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Digital Mail Room

As the world increasingly goes digital, using postage mail for customer outreach has almost become an anachronism. In fact, many small to medium-sized businesses (SMBs) are using targeted direct mailings alongside their digital efforts to connect with customers. That increased momentum is bringing about the growth of digital mailrooms in offices and companies across the country. The savvy business owner must move [...]

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Dont Branch Your Business

Once a small business gains traction and really starts to get some miles under its belt, many of the factors that can cause roadblock along the way are actually self-induced. When it comes to marketing and establishing your brand, more often than not, you are your own worst enemy. Don’t Dilute Your Brand Case in [...]

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Social Media as a web-presense

When starting a new company it is surprising the number of people who still don’t consider a plan for how they will be perceived online. A web-presence is the digital representation of your company and is a key factor for attracting new business.   Often your web presence will be the first point of contact with [...]

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How to market your new tech startup

In many respects, software is like a baby. It starts off with an idea, you think through whether it is worth indulging your idea, then you plan your idea, and execute. Software often has a much longer gestation period than nine months though. Once the finished product enters the world there is much joy and [...]

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Butterfly

Customers find businesses in all sorts of ways, and you never know what ad or flier is going to draw them in. There is a great story that I’ve told many times about how a small bit of marketing led to me moving to Amherst, NY for an international outreach position at the headquarters of [...]

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