Let’s talk about the big marketing question: What market intelligence do you have in hand to ensure a successful (and prosperous) launch to the market?
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Sales and Marketing
On February 22 I received an email saying that my startup, AdEspresso, had been invited to participate in TechCrunch Disrupt NY! Needless to say, my small team and I couldn’t have been more excited. We hastily began checking hotels and flights to figure out how much it would cost to get to NY. The answer [...]
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Ask any marketer to explain his trade and he will say that it is all about placing the right product in the right place, at the right price and at the right time. Simple, eh? Well, it’s not as easy as it sounds. The right approach would be to arrive at a marketing mix that [...]
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As the world increasingly goes digital, using postage mail for customer outreach has almost become an anachronism. In fact, many small to medium-sized businesses (SMBs) are using targeted direct mailings alongside their digital efforts to connect with customers. That increased momentum is bringing about the growth of digital mailrooms in offices and companies across the country. The savvy business owner must move [...]
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Once a small business gains traction and really starts to get some miles under its belt, many of the factors that can cause roadblock along the way are actually self-induced. When it comes to marketing and establishing your brand, more often than not, you are your own worst enemy. Don’t Dilute Your Brand Case in [...]
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In many respects, software is like a baby. It starts off with an idea, you think through whether it is worth indulging your idea, then you plan your idea, and execute. Software often has a much longer gestation period than nine months though. Once the finished product enters the world there is much joy and [...]
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