On May 11th, Ted.com gave people the opportunity to ask Seth Godin anything. And they did. And Seth answered. This one I particularly liked: How can small business coffee shops survive a Starbucks next door? — Pascal Lacroix By being not only different, but better in ways Starbucks cannot. You can’t win by imitating them. [...]
It’s no secret we’re big fans of John Jantsch around here. So it was exciting to read about a new webinar he’s involved in concerning something we get a lot of questions about. Branding. John writes: Please join me and a very fun panel of small business branding pros on Wednesday, March 18th at 11am [...]
Save the date! The SBA website announced the date for annual National Small Business Week 2009: May 18-22 The three day event will be full of awards, networking opportunities and different forums covering subjects from “Growing your Small Business: Lending, Government Procurement and International Trade” to “Hot Topics Effecting Small Businesses” There will be more [...]
Are My Sites Up? is a relatively new free web-based service that helps you keep track of up time for your websites. The service will send you a SMS alert if your website goes down to help you respond faster and get your business back on line as soon as possible. Vital if you depend [...]
Troubling information today about the new ruling from the Consumer Product Safety Commission (CPSC) regarding the legislation on lead content, specifically as it pertains to items intended for children. Beginning February 10, 2009, all children’s products must meet a lead content limit of 600 parts per million (ppm). For those products manufactured after 2/10/09, manufacturers and importers [...]
A quote in one of my email newsletters caught my eye today. ”As you grow in this business, you learn how to do more with less.” –Morgan Freeman, recipient of 2008 Kennedy Center Honors Award If you drop the “this” out of the quote, those words can hold true for small businesses. “As you grow [...]
Strategy is focus, and focus is strategy. The secret to failure is trying to please everybody. I just saw a nice example again this morning, as Seth Godin explains why he’s doing just a few things, and not a lot of different things. He calls it the sad truth about marketing shortcuts. If you have [...]
I read a rather disturbing article on Huffington Post yesterday: Bush Dismantles Economic Programs for Small Business as Economy Continues Downward Spiral. If you don’t think that’s alarming enough, wait to you read what it actually said. During his two terms, President Bush has systematically dismantled each and every program established under the Small Business [...]
Unless you’ve been under a rock or avoiding any kind of tv or newspaper for the last year or so… you’ll know that America is in political season. Barak Obama and John McCain are currently and aggressively seeking the vote of every American to rise to the office of President of the United States. This [...]
As small businesses get more Web savvy they are being told to understand email marketing and to use it as a great way to reach their customers. For the first time in a while I see great advice about email marketing: if you send it out — be ready to reply to it. Seth Godin [...]