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Hacker_inside

In 2011 it was Sony, Epsilon, and U.S. government sites among those who had fallen victim to computer hackers.

With the New Year under way, word comes from Israeli officials that the country’s stock exchange and its national airline had their Web sites paralyzed on Jan. 16 by a Middle East hacker network. While officials said the sites did not contain sensitive information impacting both trading and the safety of passengers, there were concerns nonetheless. And given that Israel is a security-focused country, it comes as no surprise that these recent cyber-attacks have left officials looking for improved ways to protect such information. El Al Israel Airlines reportedly took down its Web site after a hacker warned that the site was being targeted by a number of individuals who are pro-Palestinian. Meantime, a spokesperson for the Tel Aviv Stock Exchange reported that the site was inundated by electronic requests that brought it to a crawl, however it was still operating. Trading was not affected, according to the spokesperson. Given this is the latest of much publicized hacking attacks worldwide, it should lead more and more businesses to think about what Internet security precautions they have in place to prevent such events.

According to a 2011 survey from Ponemon Research of nearly 600 U.S. businesses, 90 percent of respondents reported their organizations’ computers had been breached at least once by hackers over a one-year period. Meantime, close to 60 percent stated that two or more breaches had occurred over the past year. If your company’s site is vulnerable to attacks, there are steps you can and should take to lessen the dangers.

Among them are:

  1. Put in place a firewall - The firewall is the buffer that keeps hackers and viruses away from computer networks. Firewalls intercept network traffic and permit only authorized data to come through;
  2. Put together a corporate security policy – Put in place a corporate security policy that details practices to secure the network. The policy should educate employees to select unique passwords that provide a mix of letters and numbers. Passwords should be switched every three months to lessen hackers’ ability to obtain possession of a functioning password. When someone departs the company, the appropriate personnel should immediately delete the user name and password;
  3. Install an anti-virus software program - All computers in the office should run the most recent form of an anti-virus protection subscription. Also educate your employees regarding viruses and discourage them from opening e-mail attachments or e-mail from senders they are not familiar with.;
  4. Update your systems regularly – Just like you update a car or other items you use regularly, it is important to update your computer’s virus protection software. Schedule a time to regularly do this so that all your office computers have been checked and are shown to be running the latest virus protection programs. It is also a good idea to not run unnecessary network services that may be on your office machines, but are not frequently used. Such programs can fall victim to viruses because one forgets about them and then goes to use an unprotected service;
  5. Backup your data – Lastly, make sure that all your data is properly backed up. In the event your office computers are hacked, both the operating system and the software programs can be reinstalled, however, data can only be restored in the event it is frequently backed up.

Dave Thomas, who covers among other items starting a business, writes extensively for Business.com, an online resource destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses.

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facematrix

As membership numbers approach the 100,000 mark, Bplans.com has launched a poll and Twitter contest to celebrate!

Bplans is inviting participants to take a brief, five-question poll, then head over to Twitter.com to tweet their business name or idea to @Bplans with the hashtag: #IamBplans for a chance to win a free subscription to business-planning product, LivePlan.

Results of the poll, and winners will be announced early next week.

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Update your website in 2012

Persuading people to do business with your company in the physical world is hard enough. But add in the skepticism that pervades the online corporate market, and you’re looking at a much tougher barrier to entry when trying to attract customers. Ease their wary woes by proving that you operate a reputable and ethical enterprise. The following three suggestions are quick, easy, and effective ways to improve the credibility of your company’s online presence in 2012.

1. Review and edit your site’s content.

If you didn’t hire a professional writer or marketing specialist to develop the content posted on your website, chances are you need to review it for both accuracy and grammar. Ambiguous or confusing information leaves potential clients less-than-enthused to do business with you, no matter what your line of work is. If spelling and grammar errors sprinkle the information found on your site, potential clients will question your authority and professionalism. Never, ever underestimate the value of quality content. Nobody wants to give their money to business owners who don’t take their job seriously enough produce quality content.

2. Advertise the licensed and bonded status of your business.

Showing potential clients that your company is licensed and bonded can go a long way. If you manage a business that offers services in multiple states, create a new page for your site. Feature a table of the states you’re licensed in, including the legal name and specific license number for each state. This allows customers to easily verify the legitimacy of your business no matter where they are.

Many business owners purchase a surety bond during the licensing process. Surety bonds are crucial risk-mitigation tools that provide additional consumer protection. If you have a surety bond, ask your surety bond company if they can provide you with an image that says something like “Your Company Name: bonded through July 2012 by Surety Bond Company.” You can post this on your site along with your licensing information to ensure your customers that you adhere to industry regulations.

3. Display authoritative badges.

Adding badges to your website is a quick, easy, and cheap way to add some credibility to your company’s online reputation. If any publications, associations, or industry websites have publicly featured or referred your company, start there. For example, when Insurance Journal wrote an article about the company I work for, we added a badge on our website that mentioned our coverage in the publication.

You might think that getting access to authority badges is out of your control, but that’s not actually the case. There are a number of steps business owners can take to get quality online badges that promote their company.

  • Join the Better Business Bureau.
  • Verify your website’s security through a service like VeriSign.
  • Get endorsed by or form partnerships with industry associations.
  • Write guest articles for publications, and then promote them on your site.

With the ever-increasing prevalence of internet scams, people are becoming increasingly skeptical of working with companies they find online. Don’t let this bother you, as it just goes to show that consumers are becoming more informed. By integrating a few quality control strategies into your website, you can make your life as a business owner easier while also assuring customers that you operate a reputable enterprise.

This article was written by Danielle Rodabaugh, a professional writer, editor, and marketing specialist. Danielle has helped develop the online reputation of Surety Bonds.com since its inception in 2009.

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HiRes

What Are the Best Airports for Business Travelers?
Via: Online MBA News

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My 10 Most-Read Posts of 2011

by Tim Berry on January 10, 2012

While I’m happy to post here once a week, I’m posting much more frequently over at my main blog, Planning Startups Stories, which is also hosted on bplans.com. As of the end of 2011 I thought it might be useful to post here about my most read posts over there.  These are the most-read posts on that blog for 2011. They are in order of traffic, page views, which isn’t the same as quality, but still, what better measure is there? . Links into certain pages affect these results. So here are the 10 favorite posts, based on page views:

  1. 8 factors that make a good business plan. A 2009 post that’s withstood the test of time; I still like it.
  2. 10 traits of successful entrepreneurs. This is another 2009 post. On this one I have mixed feelings, to be honest; I think entrepreneurs are all different, and have few traits in common. I’d be happy to hear what you think.
  3. Read this before getting an MBA degree. Behind the scenes, one of my daughters was thinking about it, and I wrote this for her. I wanted her to do it, she decided not to; so much for my persuasiveness.
  4. 3 stories your business strategy depends on. I like this as a good strategy summary for the rest of us. Not academic at all.
  5. Read this before hiring a coach or consultant. My skepticism shows up on this one. Watch out for shark-filled waters.
  6. 5 Non-traditional ways to get startup money. This is a good list and a good reminder that it isn’t all about angel investors or venture capital.
  7. My recommendation about your Twitter, Facebook, and LinkedIn. Which begins with the reminder that it’s publishing, not private.
  8. 10 lessons learned in 22 years of bootstrapping. This is my personal favorite for this list. I just reposted it here two days ago.
  9. Business planning isn’t about pages. This one is a bit of a rant.
  10. Angels vs. VCs on business pitches. Too often we lump these categories together, as if they all want the same thing. They don’t.

My readership on that blog and this one has grown again this year, and I thank you for that. Page views and readers make that worth it to me. Thank you. And may you have a happy, healthy, safe, and personally profitable new year.

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Bplans School of Business

Monday, January 9, 2012—Bplans.com launched the School of Business section of its website today, in partnership with leading online education provider, Udemy.

The newest addition to the Bplans.com site will feature the premier academic program “How to Start a Business” by industry-expert Tim Berry, along with several other specialized courses covering all key elements of starting and running a successful business.

“Whether you are looking to start a business, or build-up an existing business, the courses offered through the Bplans.com School of Business will provide you with the tools and the know-how to succeed,” said

Bplans.com spokesperson Sabrina Parsons. “Bplans.com strives to provide the best, and most comprehensive collection of resources for entrepreneurs and small business owners.”The Bplans.com School of Business will showcase a “course of the week” and allow individuals to select courses that best suit their needs.

The premier course, “How to Start a Business,” is hosted by business planning expert Tim Berry, who walks participants through course topics including: Entrepreneurship, Marketing, Business Financials, Taxes, Business Planning, and more. The course also includes a series of videos, assignments, and downloadable financial worksheets. Normally priced at $129, “How to Start a Business,” will be offered this week for $99.

The “How to Start a Business” course is also available as four individual courses including:

• Introduction to Entrepreneurship – $19• How to Raise Money for your Business – $39
• How to Budget and Forecast for your Business – $49
• How to Market your Business – $39

“These courses will capture the in-classroom, hands-on learning experience of a traditional educational course, coupled with the convenience and specialization of an on-line educational platform,” said Ms. Parsons.
Following the site’s launch, Bplans.com will continue to add new courses and promotions. For more information contact Monique Perry Danziger (Monique@paloalto.com, 541-284-1261).

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business-people

10 Biggest Entrepreneurs of 2011
From: Business MBA

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English: A Netflix envelope picture taken by B...

Image via Wikipedia

Will the Netflix Brand Ever Truly Recover?

As marketing experts look back at the best and worst of 2011’s branding campaigns, it is likely that Netflix—and a now notorious pair of its endeavors—will be resoundingly branded in the category of very worst.

While it is still a major player in the movie DVD market, Netflix and CEO Reed Hastings can only wonder what would have been had they not opened the floodgates with a pair of disastrous public relations moves last summer. For those looking to start a small business, I recommend that they take note of how Netflix managed to lose a ton of customers in a very short time.

During a recent UBS Media conference in New York City, Hastings was open and to the point in discussing how the company with the famed red logo had essentially screwed up.

Netflix Was Feeling Pretty Good About Itself

According to Hastings, “We did so many difficult things this year that we got overconfident. Our big obsession for the year was streaming, the idea that ‘let’s not die with DVDs.’”

While Netflix did not die in 2011, it sure put itself in a pickle to say the least with a pair of bad moves, resulting in losing more than 1 million paying monthly customers in less than a month

Meantime, Netflix shares have dropped 74% over the past six months, something no company CEO or its investors want to hear. Looking at it from another vantage point, Netflix stock was soaring back in July at nearly $300 per share, while today it sits near the $70 mark.

First the company went public with its idea to charge separate fees for its DVDs-by-mail and streaming video plans. As if that were not bad enough in a challenging economy, the company then followed up with the negative announcement that it was going to rebrand its DVD service to be known as Qwikster. That, in essence, was strike two.

Two Strikes and You’re out?

With those first two strikes, Netflix soon saw customers taking to social media and other venues to express their outrage at the plans, leaving Hastings and other company officials to enter the spin zone, trying to paint a picture that the price hikes were needed, while the new service would be better for customers over time.

As Hastings would eventually come to admit, the company moved too quickly with its plans, not entirely thinking through the potential ramifications.

According to Hastings, streaming is the future, so he and others were not being out of touch when looking to devote the energy and resources to this area of the movie entertainment business. “In streaming, we’re a cable network from a rights standpoint Hastings remarked.” As such, one prediction is that Netflix’s streaming content licensing fees will jump from a mere $180 million in the last year to a sizeable $2 billion over the next 12 months.

What does all of this mean for a company who stood by as companies like Hollywood Video and Blockbuster watched the curtains fall on their productions?

While Netflix moves forward and continues to be part of the online streaming and home DVD movie discussion, other competitors will continue to put pressure on Hastings and his mates.

Another slip up along the way could end up branding Netflix the latest Hollywood Video or Blockbuster; only time will tell.

Dave Thomas, who covers among other items home-based jobs, writes extensively for Business.com, an online resource destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses.

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bigstock_resolutions_782668

Call me a rebel… or  a Scrooge… or a Grinch if you must, but I am so happy all this holiday nonsense is finally over.  And as I sit here trying to come up with a blog for the new year, the word “resolution” keeps popping into my head and I absolutely REFUSE to give you marketing or business resolutions for the new year.  You’re under enough pressure, I’m not going to give you a long list of more things you already know you should do.  what not to do in business in 2012

So… no resolution talk here, I promise. Instead, for the new year, let’s vow to not make a single resolution; no diets, exercise programs (ok, I’ll admit this one is self-serving – hoping to ward off the “New Year Resolutioners” who invade my gym for a few weeks this time every year), no vows to spend more time with the kids, or call our mother more often, no promising to read, write, or volunteer more or spend less… Forget all that!

Resolutions are all about telling ourselves we need to do things we didn’t do last year to better ourselves and then we end up feeling like losers once again when we don’t keep them.  I say “No more pressure, we have enough!”  So instead of giving you  a bunch of Marketing Resolutions and telling you what you should do, I’m going give you a list of things you don’t have to do! There! How’s that for rebellion? Bet you’re thinking I’m not such a Scrooge after all are you?

So here is my list of 7 things you don’t have to do in 2012

  1. You don’t have to do everything yourself anymore. That’s right. 2012 is the year you bite the bullet and hire help. Hire an accountant, a bookkeeper, a salesperson, an assistant, or whatever it is you need that will allow you more time to focus on the things you really want to focus on!
  2. You don’t have to work with anybody and everybody with a checkbook. You have a successful business; you’ve made it this far because you provide a valuable product or service. You are too good to work with people who don’t value you and who try to nickel and dime you at every turn.  So the next time you are tempted by someone you know is going to be a big ole pain in the butt, politely refer them to your competition, explaining that you feel they’d be a better fit.
  3. You don’t have to be everything to everybody. Your business is special. You provide something unique to a select group of people that no one else can deliver in quite the same way.  Your job is to find that niche. And when you find it you will become confident enough    to say “no” when asked to do something outside of your scope, capabilities or comfort zone.  You do what you do better than anyone else and you don’t need to pretend to be more than what you are. Stay true to your mission.
  4. You don’t have to work every single night and weekend. I realized this sometime in the past couple of months, taking time off is key to my mental well being and sanity – and it makes me more productive. Really, you don’t have to work so many hours. All the work will get done (see #1 again), I promise!
  5. You don’t have to follow the crowd. Just because all your friends are on Facebook, doesn’t mean it’s right for your business. Just because your competitors do things a certain way, doesn’t mean you have to. It’s your business – your baby, your dream. Do it however the hell you want!   Dare to be bold. Dare to stand out. Dare to be unique!
  6. You don’t have to make excuses for where you are in your life or your business.  As human beings we all grew at different rates, the same is true of your business. Don’t compare yourself to others. If you know you are doing everything in your power and using every tool and resource available to you, there is no need to feel bad about where you are. We grow at different rates and as long as you are on track toward achieving your goals you are just fine.
  7. You don’t have to take advice from anyone you don’t want to! Everybody has advice, have you noticed that? I was in the gym recently and a guy who I’ve never seen lift a single weight was telling me how I should be lifting weights. When advice is given consider the source:  is it someone you respect?   Is their business the type of business you’d like to emulate?   If not, ignore them!

So, how does that feel? A whole list of things you DON’T have to do in 2012! What a relief, right? Running a business is hard work, don’t be too hard on yourself, have fun with it and have the best year ever!!!
 Have something to add? I’d love to hear from you! Please click here to leave your comments.

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By the way, if you liked this post, I’d really appreciate your Retweet!!! Thank you. :-)

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plan vs. actual

I wrote a post with this title more than four years ago. Today, a good day for reflection and looking back as we welcome a new year, I want to revisit the basic truth in the title of this post, and point out what that really means.

Out of Bounds

from istockphoto.com

Why are plans always wrong? Because they predict the future, and we’re human. We humans suck at predicting the future.

Paradox: nonetheless, planning is vital. Planning means starting with the plan and then tracking, reviewing progress, watching plan vs. actual results, correcting the course without losing sight of the long-term destination.

Planning is a process, like walking or steering, that involves constant corrections.

  • The plan sets a marker. Without it we can’t track how we were wrong, in what direction, and when, and with what assumptions.
  • Use this marker to manage the constant conflict between short-term problems and long-term goals. You don’t just implement a plan, no matter what. You work that plan. Use it to maintain your vision of progress towards the horizon, while dealing with the everyday problems, putting out fires.
  • So the plan may be wrong, but the planning process is vital.

    plan vs. actual

    from istockphoto.com

The truth is that forecasting is hard. Nobody likes forecasting. But one thing harder than forecasting is trying to run a business without a forecast.

A business plan is normally full of holes, but you fill them, after the fact, with the management that follows. That’s what turns planning into management.

Good planning is nine parts implementation for every one part strategy.

 

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