It’s a tough world out there, no matter the industry of a business, and it takes a thick-skinned person with persistence and tenacity to be successful in any small business. For women, some of the challenges can be especially difficult. In the U.S. we have come a long way from the Women’s Right Movement in [...]
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Content marketing is one of the big buzzwords of 2012 so far. With millions of websites vying for your customers’ attention and hundreds of emails clogging their inboxes, now more than ever you have to prove to your audience that yours is a voice worth listening to. And that’s where content comes in. As Tim [...]
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In this guest post, Alan Gleeson, General Manager of Palo Alto Software, Ltd., gives a U.K. perspective on entrepreneurship. Entrepreneurship in Britain continues to remain very much in vogue, ably assisted by heavy backing from most quarters (not least the media and government). Prime Minister David Cameron has put entrepreneurship to the forefront of his [...]
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Once you’ve worked in the same industry for a few years, you’re bound to hit a learning plateau. Although we might not like to admit it, our industries often become less appealing as time passes. I work for a surety bond insurance company, so I can tell you firsthand that finding new and interesting ways [...]
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If you’ve seen the power of social media in entrepreneurship and small business, can you afford to ignore Google+? I think not. Plus already has more than 100 million users, and some business press is predicting more than 400 million by the end of this year. But even if you’re already working with social networking for [...]
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Getting a big project or business off the ground isn’t easy. There are often startup costs that can hinder your development and slow progress to a crawl. While the typical solution to this problem is to max out the credit cards, get a loan from the bank, or find a private investor or an investment [...]
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Doing your homework before seeking an investor is absolutely number one priority. There are thousands, if not millions, of entrepreneurs that haven’t the slightest clue how to approach a deal. Here are some common mistakes I see entrepreneurs make when they’re talking to investors. Don’t say or do any of the following, and you’ll have [...]
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We’ve all been there. We have come up with an idea for a new product or service that we think we can sell to our customers. We have written what we think is a bullet-proof business plan. We’ve gone ahead and built the new product, or purchased new inventory, or expanded our store assuming that, [...]
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Every year, the team here at Palo Alto Software looks forward to judging business plans for several prestigious collegiate business plan competitions. We all read multiple entries and then gather and talk about what makes a great plan and choose a winner. We also get to see the mistakes that ultimately cost people prizes in [...]
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