As of September 23, 2013, American businesses can advertise that they are raising money, and it won’t be considered a crime.
The solution to modern consumers ignoring your expensive and unmemorable traditional advertising is to do what’s new: experiential marketing.
Asking personal information without preliminary questions or building trust from a prospect can kill the chance of them becoming a lead.
There are so many different methods for advertising, from traditional print methods such as with direct mail booklets, online advertising such as Google Adwords, TV commercials, radio ads, and much more. One method of advertising that should never be overlooked for certain small businesses is that of location-based advertising. This method is still a form of [...]
I opened up the bright blue Val-Pack envelope this morning like I sometimes do, more out of a marketer’s curiosity than anything else. I don’t use coupons; it’s too much of a hassle for me to save a few bucks. But I do leaf through the coupons just to see who’s advertising, what they’re advertising, [...]
Stop and think about all the material you produce to support your small business: ads, catalogs, stationary, envelopes, mailing labels, business cards, reply cards, websites, socials media pages and blogs… Your company name and logo appears on an extensive range of supplementary marketing collateral. But how memorable is it? Retention has long been a challenge [...]
Building a memorable brand is more important than ever. In this climate of unlimited choices, your brand has to be cohesive, memorable and differentiated to captivate consumers and eventually capture mind share. Branding isn’t simply a visual identity, and a lot of start-ups go wrong by undervaluing the importance of branding initiatives. Think of branding [...]
As any marketing strategist will tell you, understanding your target shopper is the best way to achieve success. Many factors can play a role in determining the outcome of your campaign. In a robust economy, simple tricks such as placing desired items at an entrance of a store can lure a potential shopper in. Once [...]
Wherever you are in the world, you’d have to have been hiding pretty well to escape all the news of economic gloom and doom. Markets are taking a rollercoaster ride as people speculate what will happen in both Europe and America, while the growth in the Far East that was supposed to be helping has [...]