Many business owners say things like, “We seldom advertise because it doesn’t give us any results —it’s a waste of our money.” And you know what—for these people this is probably true. The ads they are running are not designed to produce tangible results. Most advertising does nothing to motivate a prospect to act—it’s simply [...]
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In my last post we talked about keywords for a PPC campaign. This time we’re going to talk about Advertising copy. Your first step was to review keywords. Your second step is to review and create advertising copy. Does your ad copy correlate to the keywords the user typed in? It should. Does your advertising [...]
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