In the second installment of Palo Alto Software’s “Back to the Fundamentals” webinar series, we welcome John Jantsch as he presents “Simple Marketing Tactics that Pay off Big in a Slumping Market“. John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing. He is the [...]
{ 0 comments }
It is fundamentally important to understand . . . 1. You need customers. The first thing you need to start a business, maybe even the only thing you really need, is customers. It all starts with at least one customer. 2. Who is your target customer. In detail. Not just generalities and demographics, not even [...]
{ 0 comments }
The Global Entrepreneurship Week is officially over and what a great week it was. Lots of great articles, the webinar from Tim Berry that kicked everything off, and the participation from everyone made the week a huge success. But it’s not over! We’re going to continue the Back to the Fundamental’s idea going from here [...]
{ 2 comments }
Planning, monitoring, tracking, and managing your cash flow and cash balance is always important. In an economic downturn this becomes, perhaps, your most important business management activity. In this next addition to our Global Entrepreneurship Week series of “Back to the Fundamentals” business planning articles we look at The importance of cash flow during an [...]
{ 0 comments }
Survey says… Every now and then you have to stop guessing about what your customers are doing and actually ask them. This fall, we conducted a survey of over 650 entrepreneurs and business planners who are using our software. Their responses yielded some helpful information for others tackling the most challenging aspects of business planning. [...]
{ 0 comments }
Subscribe via RSS
