In the second installment of Palo Alto Software’s “Back to the Fundamentals” webinar series, we welcome John Jantsch as he presents “Simple Marketing Tactics that Pay off Big in a Slumping Market“.

John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing. He is the creator of the Duct Tape Marketing small business marketing system and has been called the world’s most practical small business expert for consistently delivering real-world, proven small business marketing ideas and strategies.

John will bring his extensive knowledge and know-how to this new webinar, exclusively for Palo Alto Software.

Learn how to:

* attract all the clients your small business can handle
* work only with clients who value what you have to offer
* significantly increase what you charge for your services

February 11, 2009 at 10 a.m. Pacific Time

Back to the Fundamentals

It is fundamentally important to understand . . .

1. You need customers. The first thing you need to start a business, maybe even the only thing you really need, is customers. It all starts with at least one customer.
2. Who is your target customer. In detail. Not just generalities and demographics, not even just psychographics, but who is this person, what drives her, what does she really want from you, what does she like to read, eat, watch? Where does he live, and with whom? What does he drive?
3. Who isn’t your customer. Sometimes the secret to success is who isn’t your customer.

This week Tim Berry discusses the importance of knowing your customers, and knowing that Not everyone is your customer in an article in our series Back to the Fundamentals.

The Global Entrepreneurship Week is officially over and what a great week it was.

Lots of great articles, the webinar from Tim Berry that kicked everything off, and the participation from everyone made the week a huge success.

But it’s not over! We’re going to continue the Back to the Fundamental’s idea going from here on out. Be looking for new articles and webinars touching on several different subjects.

If you have a topic you’d like to see discussed, let us know! You can email hello @ paloalto.com or leave a comment here.

We want to know what you want, we want to discuss the things that are most on your mind these days. So speak out! Let us hear you!

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

Planning, monitoring, tracking, and managing your cash flow and cash balance is always important. In an economic downturn this becomes, perhaps, your most important business management activity.

In this next addition to our Global Entrepreneurship Week series of “Back to the Fundamentals” business planning articles we look at The importance of cash flow during an economic downturn.

Take a look at all our Bplans Back to the Fundamentals contributions.

Survey says…

Every now and then you have to stop guessing about what your customers are doing and actually ask them. This fall, we conducted a survey of over 650 entrepreneurs and business planners who are using our software. Their responses yielded some helpful information for others tackling the most challenging aspects of business planning.

As part of our series on “Back to Fundamentals” in business planning for Global Entrepreneurship Week we’ve posted an article about our survey, what it tells us, and you, how to use survey results in developing and planning our marketing strategies, tactics and programs.

Click here to read our Planning tips from Palo Alto Software customers article.