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Creating a great blog post isn’t difficult. Following a basic structure formula that gives your posts great “bone structure” will give you the ability to drape them with creative style, solid information and compelling resources. Craft a Great Headline. Include an active verb and try to squeeze some of your key topic words in as [...]

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The blogosphere is enormous. To really be able to reach your target audiences takes thoughtful planning and execution. When you connect through blogging and other social media tools, it’s possible to build meaningful dialogue and deeper relationships with your target audiences. The single most important thing about blogging, I’d suggest, is to post regularly. If [...]

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typing

For those interested in expanding beyond the bounds of their own blogs, writing guests posts is an excellent way to build a reputation within your industry. The “why” of guest blogging is pretty straightforward - unlike emails or newsletter postcard campaigns that only build rapport with clients, guest blogging  builds your expertise and connections within your industry, not to [...]

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todo_courtneyriancom

This article is meant to be a hands-on exercise. Why? Chances are you already know that you need to be submitting more content into the marketplace to grow your business, but you find this thought overwhelming. So I have a challenge for you, here today.  Take one piece of content you have already created (this [...]

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Where's the Beef?

When it comes to social media, the signal-to-noise ratio is low. That is, there’s a whole lotta noise and not much signal. In the words of Clara Peller (RIP), “Where’s the Beef?”

To get their attention, you need to…

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Blogs and bloggers come and go. But when you have the right combination of dedication, subject knowledge, and the writing chops to sit down and do it day after day, a blog emerges that stands the test of time. Over at Planning Startups Stories today, Tim Berry published his 1,000th post on “business planning, starting and [...]

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Cool! I got an e-mail about this list of 100 Must-Read Blog Posts for Aspiring Entrepreneurs, published on Online Classes.org, and I discovered that 12 of those posts were mine, from either this blog or my main blog at Planning Startups Stories. Of course I think it’s a great list. It’s not 100 books or [...]

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All About You

by Chelle Parmele on October 5, 2009

Last week I started assisting my mother and my aunt in starting blogs. It’s been quite a while since I created a new blog from scratch using the WordPress platform and it gave me a unique chance to see the blank slate a blog starts on. All those exciting possibilities to create a space for [...]

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I keep thinking the watchword should be “what part of the word publishing don’t you understand?” With complaints about invasion of privacy, pranks, and PR headaches, businesses using social media need to understand that what we do there (blogs, Twitter, Facebook) is publishing. Once you let it out into the world (or once somebody else [...]

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I thought so, and now there’s data to go along with my hunch. In Social Media Users Profiled on the Marketing Profs blog, something called BIGresearch gives some statistics on social media usage, including this chart showing cross usage of different social media sites. The way I read those numbers, blog posters are more likely [...]

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