Which Comes First: Plan or Pitch? — You might think you can pitch your business idea without having a plan. Tim Berry explains why that’s not a good idea. How a Business is Learning What Small Businesses Want to Learn — Asking your customers what they’re looking for can help you develop or improve your [...]
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Are You a Marketing Weasel? Am I? — Tim Berry ponders how consumers aren’t always logical, but marketing with this in mind can appear ‘weasel-ish’. Playing the Numbers — Sometimes it’s helpful to create different scenarios for your business plan, and see how they impact your financials. 3,2,1 Contact… How Do You Keep Track? — [...]
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Business Focus vs. Peripheral Vision vs. Growth — Tim Berry talks about what happens when businesses branch out beyond their focus and the importance of knowing who isn’t your customer 10 Ways to Market When Cash is Tight — Duct Tape Marketing Coaches Ken Burgin and Elizabeth Walker provide their top tips for low-cost marketing. [...]
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Are You a Good Manager? How Can You Tell? — Tim Berry poses some questions to think about in trying to determine what makes a good leader. Tell the World How Fast You Respond to Email — When you handle email efficiently, you’ll be proud to display a Response Time Badge on your website. How [...]
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Why Cash Flow is Like a River — Tim Berry uses a river analogy, and video to go with it, to explain cash flow. Behind the Scenes, a Lot of Activity — Email Center Pro developers have made some improvements which speed up the service and allow them to sleep through the night. Troubadour takes [...]
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Maker or Manager: Do You Hate Meetings? — Tim Berry on why frequent office meetings work for some types of workers and not for others. What’s Your Free Soup To Go Strategy? — Exceeding expectations is a powerful way to create repeat customers, say Duct Tape Marketing Guru John Jantsch Why are women becoming a [...]
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I will be the first to admit I read too many blogs. My RSS Reader is consistently over the 1000+ mark and I probably know too much about too many things I really have no business trying to understand. But then, there are a lot of smart people out there with good information to share. [...]
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If you’re looking at a new web startup these days, you have to make a choice. You can aim for money or aim for traffic. Ironically, it’s hard to do both. Whose business is Web 2.0? You update on Facebook and Twitter, post to your blog, comment on everybody else’s blog, and put your pictures [...]
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Every time I think about blogging, I question what I should write about, whether or not I have the time, if people will read my posts, etc. But when I actually think about what blogging can do for our business, it’s really a no-brainer. Blogging is pretty much free marketing (and can actually be kind [...]
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