I believe that building a great brand is the single best way to ensure the long-term survival of your company.
Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition and allows your customers to connect with you on a more meaningful level. Building a brand can feel daunting. In fact many small businesses feel like it’s something that only the “big guys” can afford. But branding is something that every company can do if you follow a few basic rules.
Your online brand is a showcase of you and your unique selling points. Take this opportunity to set yourself apart from the rest (but remember to remain professional at all times)!
The solution to modern consumers ignoring your expensive and unmemorable traditional advertising is to do what’s new: experiential marketing.
Is it better to continue to concentrate on your main business, or should you focus on certain aspects of your company and grow those as their own ventures?
When an industry is in disarray, with multiple disruptions hitting it from all sides, what’s the right way to plan adequately for an uncertain business future? That’s what’s happening to the cable and broadcast TV industries right now. For years, the model for broadcast was advertiser-driven. Advertisers paid the networks to broadcast their messages to [...]
These strategies are your best bet to build a stronger brand identity and improve your chances of dominating your market.
Ensuring that your marketing campaign incorporates the most important aspects of your internal culture can give you a serious advantage over your competitors.
Filing for a ‘Doing Business As’ name is usually nowhere near the top of a small business owner’s to-do list. It costs money, requires you to fill out paperwork and, depending on where you do business, might mean running an announcement in a local paper for a few weeks. Many people just put it off, [...]