Building a memorable brand is more important than ever. In this climate of unlimited choices, your brand has to be cohesive, memorable and differentiated to captivate consumers and eventually capture mind share. Branding isn’t simply a visual identity, and a lot of start-ups go wrong by undervaluing the importance of branding initiatives. Think of branding [...]
{ 3 comments }
If your company’s message seems to be getting lost in the shuffle, perhaps now is the time to think about re-branding what you have been saying to consumers. As you give consideration to possibly re-working your brand, keep in mind that a change involves a number of facets, many of which will cost your company [...]
{ 3 comments }
One thing I realized during my 9-5 career is that the things you don’t say can oftentimes be way more powerful than the things you do say. I remember telling my boss, the VP of Sales, a story about a how another VP of Sales in a past job took a huge account that I [...]
{ 4 comments }
Oops, they did it again! These days it seems like it’s all anyone can do to keep up with the hustle that Facebook has going. I mean, just when you get used to one new thing, they announce something different altogether. I know, it’s frustrating… even for people, like me, who LOVE this stuff. But, [...]
{ 3 comments }
Is your small business kinda slow these days? Are customers just not calling and coming in like they used to? It’s probably because you’re using the same old marketing and advertising you’ve been using for years. It’s time to change it up a bit. When’s the last time you looked at your messaging and marketing [...]
{ 5 comments }
Eager to get their businesses off the ground, many young startups make branding mistakes because they don’t understand the right marketing messages. Have you defined your marketing message(s)? You may adjust your marketing messages periodically, or you may have different messages for different audiences, but focus on something from the start and be consistent. Here [...]
{ 0 comments }
Small business owners who just a year ago adamantly argued that their customers aren’t using the web are now jumping on board and admitting – yes, indeed they are.
If you’re thinking about creating a website – or even if you already have one – follow these 6 rules to make it the effective and powerful marketing tool it should be:
{ 0 comments }
I was never a fan of Lady Gaga. I grew up in the age of Madonna rolling and gyrating all over the stage in her fetish-style costumes and Ozzy Osbourne biting the heads off bats. Lady Gaga and her outrageous outfits and risqué lyrics didn’t faze me. She was just another wannabe exorbitant artist that [...]
{ 2 comments }
As little as 5-6 years ago, computers and cell phones were purely utilitarian devices. That is, they were used to get tasks done. They weren’t always very pretty to look at and certainly not things that you necessarily craved – unless your inner geek needed whatever was the latest and greatest technology. “Sexy” was certainly [...]
{ 2 comments }
Subscribe via RSS
